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Examining the Link between Visitors' Motivations and Convention Destination Image

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  • Shin, Youngsun

Abstract

This study aims to devise measures to develop tourism in the metropolis of Gwangju, emphasizing the activation of KimDaeJung Convention Centre which opened in September 2005 with its inaugurating exhibition. The purpose of this study is to suggest the direction for making a value added business of Exhibition & Convention with making use of the appealing tourism source of Gwangju KimDaeJung Convention Centre. Data were collected from 258 in the ‘2006 Gwangju•Jeonnam Regional Innovation Convention & Exposition’ which was held at Gwangju KimDaeJung Convention Centre. It was followed by reliability and adequacy and carried out ANOVA. Results suggested that KimDaeJung Convention Centre has to have a differentiate plan from others, for example, the improvement of traffic system and accommodation for tourists, the development of tourism products related to around sightseeing places, the program developing a substantial course of ‘city tour bus’ and the database of tourism information.

Suggested Citation

  • Shin, Youngsun, 2008. "Examining the Link between Visitors' Motivations and Convention Destination Image," MPRA Paper 25287, University Library of Munich, Germany, revised 17 Feb 2009.
    • Handle: RePEc:pra:mprapa:25287
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    File URL: https://mpra.ub.uni-muenchen.de/25287/1/MPRA_paper_25287.pdf
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    References listed on IDEAS

    as
    1. Celsi, Richard L & Olson, Jerry C, 1988. "The Role of Involvement in Attention and Comprehension Processes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 210-224, September.
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    Cited by:

    1. Kaufmann, Rudi & Gronau, Werner & Sakkadas, Savvas, 2011. "Nicosia-Concerted Retailing and Tourism Strategies to Awaken a Neglekted and Sleeping Beauty," MPRA Paper 29702, University Library of Munich, Germany.
    2. Carvalho Pedro & Márquez Miguel A. & Díaz Montserrat, 2016. "Do neighbouring countries encourage the demand of international business tourism?," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 7(3), pages 156-167, December.
    3. Radovan Pejanović & Dunja Demirović & Danica Glavaš-Trbić & Goran Maksimović & Mirela Tomaš-Simin, 2017. "Clusters as a factor of competitiveness of rural tourism destinations in the Danube region of the Republic of Serbia," Tourism Economics, , vol. 23(2), pages 475-482, March.
    4. Marijana Sikošek, 2020. "Congress Destination Attractiveness: The Case of Supply-Side of Business Tourism in Slovenia," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 13(1), pages 81-95.
    5. Marijana Sikošek, 2020. "Congress Destination Attractiveness: The Case of Supply-Side of Business Tourism in Slovenia," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 13(1), pages 81-95.
    6. Iulian Adrian SORCARU & Mihaela-Carmen MUNTEAN & Ludmila Daniela MANEA, 2021. "Strategic Objectives for Tourism Development in the Black Sea Basin," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 63-75.

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    More about this item

    Keywords

    convention; motivation; destination image; Gwangju; KimDaeJung Convention Centre; Korea;
    All these keywords.

    JEL classification:

    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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