IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/29702.html
   My bibliography  Save this paper

Nicosia-Concerted Retailing and Tourism Strategies to Awaken a Neglekted and Sleeping Beauty

Author

Listed:
  • Kaufmann, Rudi
  • Gronau, Werner
  • Sakkadas, Savvas

Abstract

Nicosia, the last divided European city, is only able to skim a small portion of the tourist purchasing power compared to the other tourism strongholds of the island and, at the same time, does not utilize the existing cultural potential in an efficient way. Therefore, this paper aims to contribute to the valorisation of the existing potential in a customer oriented manner. Concerted international (UN Nicosia Master Plan) and national (Strategic Plan 2010) strategies reflect the intended revival endeavours. For this new orientation to be successful the paper hypothesizes an effective interplay between tourism and retailing to happen and, for this reason, analyses the motives and satisfaction levels of tourists to Nicosia with regards to both, tourism and retailing offers. The paper focuses on the tourist segment with higher educational levels (and implicitly higher financial potential) as the communication objectives foresee to position the island mainly in the mind of this segment. The paper concludes, in line with recent developments with regard to tourist consumer profiles, that the concept of authenticity plays an increasing role when explaining the satisfaction levels of this specific segment and provides practical recommendations.

Suggested Citation

  • Kaufmann, Rudi & Gronau, Werner & Sakkadas, Savvas, 2011. "Nicosia-Concerted Retailing and Tourism Strategies to Awaken a Neglekted and Sleeping Beauty," MPRA Paper 29702, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:29702
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/29702/1/MPRA_paper_29702.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Shin, Youngsun, 2008. "Examining the Link between Visitors' Motivations and Convention Destination Image," MPRA Paper 25287, University Library of Munich, Germany, revised 17 Feb 2009.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Iulian Adrian SORCARU & Mihaela-Carmen MUNTEAN & Ludmila Daniela MANEA, 2021. "Strategic Objectives for Tourism Development in the Black Sea Basin," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 63-75.
    2. Radovan Pejanović & Dunja Demirović & Danica Glavaš-Trbić & Goran Maksimović & Mirela Tomaš-Simin, 2017. "Clusters as a factor of competitiveness of rural tourism destinations in the Danube region of the Republic of Serbia," Tourism Economics, , vol. 23(2), pages 475-482, March.
    3. Marijana Sikošek, 2020. "Congress Destination Attractiveness: The Case of Supply-Side of Business Tourism in Slovenia," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 13(1), pages 81-95.
    4. Carvalho Pedro & Márquez Miguel A. & Díaz Montserrat, 2016. "Do neighbouring countries encourage the demand of international business tourism?," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 7(3), pages 156-167, December.
    5. Marijana Sikošek, 2020. "Congress Destination Attractiveness: The Case of Supply-Side of Business Tourism in Slovenia," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 13(1), pages 81-95.

    More about this item

    Keywords

    Retail; Tourism; Culture; Authenticty; Nicosia; Cyprus;
    All these keywords.

    JEL classification:

    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:29702. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.