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Game Information, Local Heroes, And Their Effect On Attendance: The Case Of The Japanese Baseball League

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Author Info
yamamura, eiji

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Abstract

Can professional sports teams develop their fan base and increase attendance by using players from their same hometown? In the Japanese Professional Baseball League, the starting pitcher is announced prior to the game in the Pacific League but not in the Central League. Considering characteristics of starting pitchers such as their hometown and salary, and comparing the Pacific and the Central League, I attempt to investigate how and to what extent the release of information concerning a starting pitcher prior to the game affects attendance. My major findings are as follows: (1) In the Pacific League, the salary of the home team’s starting pitcher is positively related to attendance, while that of the visiting team is not. (2) In the Central League, neither the salary of the home team’s starting pitcher nor that of the visiting team’s affect attendance. (3) In the case of the Pacific League, the positive effect of salary on attendance increases when the home team’s starting pitcher is from the same hometown.

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Publisher Info
Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 10303.

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Date of creation: 28 Apr 2008
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Handle: RePEc:pra:mprapa:10303

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Related research
Keywords: GAME INFORMATION; SOCIAL NETWORK; BASEBALL;

Find related papers by JEL classification:
L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Recreation; Tourism
Z13 - Other Special Topics - - Cultural Economics - - - Social Norms and Social Capital; Social Networks Economic Anthropology

This paper has been announced in the following NEP Reports:

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  1. La Croix, Sumner J & Kawaura, Akihiko, 1999. "Rule Changes and Competitive Balance in Japanese Professional Baseball," Economic Inquiry, Oxford University Press, vol. 37(2), pages 353-68, April.
  2. Burdekin, Richard C K & Idson, Todd L, 1991. "Customer Preferences, Attendance and the Racial Structure of Professional Basketball Teams," Applied Economics, Taylor and Francis Journals, vol. 23(1), pages 179-86, Part B, J.
  3. Gwartney, James & Haworth, Charles, 1974. "Employer Costs and Discrimination: The Case of Baseball," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 873-81, July/Aug.. [Downloadable!] (restricted)
  4. Kahane, Leo & Shmanske, Stephen, 1997. "Team Roster Turnover and Attendance in Major League Baseball," Applied Economics, Taylor and Francis Journals, vol. 29(4), pages 425-31, April. [Downloadable!] (restricted)
  5. Nardinelli, Clark & Simon, Curtis, 1990. "Customer Racial Discrimination in the Market for Memorabilia: The Case of Baseball," The Quarterly Journal of Economics, MIT Press, vol. 105(3), pages 575-95, August. [Downloadable!] (restricted)
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