The impact of the variance of online consumer ratings on pricing and demand – An analytical model
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More about this item
Keywords
Product Rating Distribution; User Generated Content; Electronic Word-of-Mouth; Analytical Model;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2015-01-09 (Industrial Competition)
- NEP-MKT-2015-01-09 (Marketing)
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