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Understanding online consumer ratings and reviews

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Abstract

This paper takes stock of recent developments related to online consumer ratings and reviews and their effects on consumer behaviour. It provides an overview of key consumer benefits and risks associated with user-generated feedback, and identifies consumer policy challenges, including misleading and deceptive practices, a lack of accuracy, and consumer biases. It also points to issues for further consideration by consumer policy makers and enforcement authorities, as well as businesses and consumer organisations.

Suggested Citation

  • Oecd, 2019. "Understanding online consumer ratings and reviews," OECD Digital Economy Papers 289, OECD Publishing.
    • Handle: RePEc:oec:stiaab:289-en
    DOI: 10.1787/eb018587-en
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    8. Rhymes, Jennifer M. & Arnott, David & Chadwick, David R. & Evans, Christopher D. & Jones, David L., 2023. "Assessing the effectiveness, practicality and cost effectiveness of mitigation measures to reduce greenhouse gas emissions from intensively cultivated peatlands," Land Use Policy, Elsevier, vol. 134(C).
    9. Van Loo, Ellen J. & Caputo, Vincenzina & Lusk, Jayson L., 2020. "Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives: Does information or brand matter?," Food Policy, Elsevier, vol. 95(C).
    10. Anne O'Brien & Susan Liddy, 2021. "The price of motherhood in the Irish film and television industries," Gender, Work and Organization, Wiley Blackwell, vol. 28(6), pages 1997-2009, November.
    11. Franken, Jonas & Reinhold, Thomas & Reichert, Lilian & Reuter, Christian, 2022. "The digital divide in state vulnerability to submarine communications cable failure," International Journal of Critical Infrastructure Protection, Elsevier, vol. 38(C).

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