IDEAS home Printed from https://ideas.repec.org/p/nmp/nuland/814.html
   My bibliography  Save this paper

Consumers' willingness to pay for milk quality attributes

Author

Listed:
  • Berges, Miriam
  • Casellas, Karina

Abstract

Supply and the demand for food products have experienced important changes in the last decades. From the supply side, the firms produce a great variety of products and quality and standards requirements are implemented along the supply chain. From the demand side, new preferences for food products arise promoted by socio-demographic and consumer behavior changes. Additional nutrients and enhanced production processes are considered quality attributes over which consumer decides at the purchase choice. Following contingent valuation method, this paper evaluates willingness to pay for quality attributes using fluid milk as study case and the data of a consumer survey conducted in Mar del Plata city, Argentina. Our results suggest a low willingness to pay in spite of consumers' concerns about food quality. WTP rises with the level of information they process and with quality and food safety priorities rather than price at purchasing food.

Suggested Citation

  • Berges, Miriam & Casellas, Karina, 2009. "Consumers' willingness to pay for milk quality attributes," Nülan. Deposited Documents 814, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    • Handle: RePEc:nmp:nuland:814
    as

    Download full text from publisher

    File URL: https://nulan.mdp.edu.ar/id/eprint/814/1/00488.pdf
    File Function: accepted
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sergio Alonso Orrego Suaza & Arcadio Cerda Urrutia & Felipe Vásquez Lavín, 1997. "Valoración económica de bienes ambientales," Ensayos de Economía 9494, Universidad Nacional de Colombia Sede Medellín.
    2. W. Michael Hanemann, 1989. "Welfare Evaluations in Contingent Valuation Experiments with Discrete Response Data: Reply," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 71(4), pages 1057-1061.
    3. Gao, Zhifeng & Schroeder, Ted C., 2007. "Effects Of Additional Quality Attributes On Consumer Willingness-To-Pay For Food Labels," 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon 9900, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Berges, Miriam & Casellas, Karina & Liseras, Natacha, 2004. "¿Creer o no creer? La actitud del consumidor y los atributos de calidad basados en la confianza," Nülan. Deposited Documents 1008, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    5. Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-329, March-Apr.
    6. Timothy C. Haab & Kenneth E. McConnell, 2002. "Valuing Environmental and Natural Resources," Books, Edward Elgar Publishing, number 2427.
    7. W. Michael Hanemann, 1984. "Welfare Evaluations in Contingent Valuation Experiments with Discrete Responses," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 66(3), pages 332-341.
    8. Fuller, Frank H. & Hu, Dinghuan, 2005. "Dairy Products in Southwestern China: Anecdotal Evidence from Kunming," Staff General Research Papers Archive 12395, Iowa State University, Department of Economics.
    9. Paul R. Portney, 1994. "The Contingent Valuation Debate: Why Economists Should Care," Journal of Economic Perspectives, American Economic Association, vol. 8(4), pages 3-17, Fall.
    10. Cameron, Trudy Ann & James, Michelle D, 1987. "Efficient Estimation Methods for "Closed-ended' Contingent Valuation Surveys," The Review of Economics and Statistics, MIT Press, vol. 69(2), pages 269-276, May.
    11. Timothy C. Haab & Kenneth E. McConnell, 1998. "Referendum Models and Economic Values: Theoretical, Intuitive, and Practical Bounds on Willingness to Pay," Land Economics, University of Wisconsin Press, vol. 74(2), pages 216-229.
    12. Bishop, Richard C. & Heberlein, Thomas A., 1979. "Measuring Values Of Extramarket Goods: Are Indirect Measures Biased?," 1979 Annual Meeting, July 29-August 1, Pullman, Washington 277818, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Eunice Adu Donkor & Emmanuel Donkor & Enoch Owusu-Sekyere & Victor Owusu, 2020. "The Development and Promotion of Sweet Potato Yoghurt in Ghana: Implications for Sustainable Production and Consumption Policies," Sustainability, MDPI, vol. 12(8), pages 1-16, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Belacin, Gisele, 2008. "Disponibilidad a pagar por atributos de calidad. Un estudio aplicado para el caso de la leche fluida," Nülan. Deposited Documents 635, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    2. Richard T. Carson, 2011. "Contingent Valuation," Books, Edward Elgar Publishing, number 2489.
    3. Casellas, Karina & Lema, Daniel & Brescia, Víctor & Berges, Miriam, 2012. "Disposición a pagar y adopción de innovaciones genéticas: el caso del arroz resistente a herbicidas," Nülan. Deposited Documents 1895, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    4. Casellas, Karina & Lema, Daniel & Brescia, Víctor & Berges, Miriam, 2012. "Disposición a pagar por una nueva tecnología genética: el caso del arroz resistente a herbicidas," Nülan. Deposited Documents 1673, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    5. Berges, Miriam E. & Casellas, Karina S., 2009. "Consumers’ Willingness To Pay For Milk Quality Attributes," 2009 Conference, August 16-22, 2009, Beijing, China 51746, International Association of Agricultural Economists.
    6. Yoonae Jo, 2001. "Does college education nourish egoism?," Environmental Economics and Policy Studies, Springer;Society for Environmental Economics and Policy Studies - SEEPS, vol. 4(2), pages 115-128, June.
    7. Carlevaro, Fabrizio & Schlesser, C. & Binet , M. E. & Paul, M., 2007. "Econometric Modeling and Analysis of Residential Water Demand Based on Unbalanced Panel Data," Applied Econometrics, Russian Presidential Academy of National Economy and Public Administration (RANEPA), vol. 8(4), pages 81-102.
    8. Loomis, John B., 2010. "Testing Construct Validity of River Recreation Use Values: A Comparison of Direct Elicitation of Use Values to Use Values Inferred Indirectly from WTP for Total Economic Value," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 60410, Agricultural and Applied Economics Association.
    9. Yoonae Jo, 2001. "Does college education nourish egoism?," Environmental Economics and Policy Studies, Springer;Society for Environmental Economics and Policy Studies - SEEPS, vol. 4(2), pages 115-128, September.
    10. González-Cabán, Armando & Loomis, John B. & Rodriguez, Andrea & Hesseln, Hayley, 2007. "A comparison of CVM survey response rates, protests and willingness-to-pay of Native Americans and general population for fuels reduction policies," Journal of Forest Economics, Elsevier, vol. 13(1), pages 49-71, May.
    11. Jin, Jianjun & Wang, Zhishi & Liu, Xuemin, 2008. "Valuing black-faced spoonbill conservation in Macao: A policy and contingent valuation study," Ecological Economics, Elsevier, vol. 68(1-2), pages 328-335, December.
    12. Guo, Xiurui & Liu, Haifeng & Mao, Xianqiang & Jin, Jianjun & Chen, Dongsheng & Cheng, Shuiyuan, 2014. "Willingness to pay for renewable electricity: A contingent valuation study in Beijing, China," Energy Policy, Elsevier, vol. 68(C), pages 340-347.
    13. Lee, Chul-Yong & Heo, Hyejin, 2016. "Estimating willingness to pay for renewable energy in South Korea using the contingent valuation method," Energy Policy, Elsevier, vol. 94(C), pages 150-156.
    14. Seung-Jun Kwak & Seung-Hoon Yoo & Sang-Yong Han, 2003. "Estimating the Public's Value for Urban Forest in the Seoul Metropolitan Area of Korea: A Contingent Valuation Study," Urban Studies, Urban Studies Journal Limited, vol. 40(11), pages 2207-2221, October.
    15. Scarpa, Riccardo & Chilton, Susan M. & Hutchinson, W. George & Buongiorno, Joseph, 2000. "Valuing the recreational benefits from the creation of nature reserves in Irish forests," Ecological Economics, Elsevier, vol. 33(2), pages 237-250, May.
    16. Richard Carson & Theodore Groves, 2007. "Incentive and informational properties of preference questions," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 37(1), pages 181-210, May.
    17. Soliño, Mario & Farizo, Begoña A. & Campos, Pablo, 2009. "The influence of home-site factors on residents' willingness to pay: An application for power generation from scrubland in Galicia, Spain," Energy Policy, Elsevier, vol. 37(10), pages 4055-4065, October.
    18. Robert J. Johnston & Kevin J. Boyle & Wiktor (Vic) Adamowicz & Jeff Bennett & Roy Brouwer & Trudy Ann Cameron & W. Michael Hanemann & Nick Hanley & Mandy Ryan & Riccardo Scarpa & Roger Tourangeau & Ch, 2017. "Contemporary Guidance for Stated Preference Studies," Journal of the Association of Environmental and Resource Economists, University of Chicago Press, vol. 4(2), pages 319-405.
    19. Rodríguez, Elsa Mirta M. & Lacaze, María Victoria & Lupín, Beatriz, 2007. "Willingness to pay for organic food in Argentina: evidence from a consumer survey," Nülan. Deposited Documents 1300, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    20. Kwak, So-Yoon & Yoo, Seung-Hoon, 2015. "The public’s value for developing ocean energy technology in the Republic of Korea: A contingent valuation study," Renewable and Sustainable Energy Reviews, Elsevier, vol. 43(C), pages 432-439.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nmp:nuland:814. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Cristian Merlino S. (email available below). General contact details of provider: https://edirc.repec.org/data/femdpar.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.