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The Effect Of Entry And Market Structure On Cellular Pricing Tactics

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Author Info
Katja Seim () (Graduate School of Business, Stanford University)
V. Brian Viard () (Graduate School of Business, Stanford University)
Abstract

We test the effect of entry on the tariff choices of incumbent cellular firms. We relate the change in the breadth of calling plans between 1996, when incumbents enjoyed a duopoly market, and 1998, when incumbents faced increased competition from personal communications services (PCS) firms. Entry by PCS competitors differed across geographic markets due to the number of licenses left undeveloped as a result of the bankruptcy of some of the auctions’ winning bidders and due to variation across markets in the time required to build a sufficiently large network of wireless infrastructure. We find that incumbents increase tariff variety in markets with more entrants and that this effect is not explained by demographic heterogeneity or cost differences in maintaining calling plans across markets. We also find that incumbents are more likely to upgrade their technology from the old analog technology to the new digital technology in markets with more entry, suggesting that entry also has indirect effects on tariff choice via firms’ technology adoption decisions.

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Publisher Info
Paper provided by NET Institute in its series Working Papers with number 03-13.

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Length: 47 pages
Date of creation: Nov 2003
Date of revision: Nov 2003
Handle: RePEc:net:wpaper:0313

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Web page: http://www.NETinst.org/

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Related research
Keywords: entry; market structure; cellular; price discrimination; nonlinear pricing; telecommunications;

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Find related papers by JEL classification:
L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications

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Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    Other versions:
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    Other versions:
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Full references

Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Patrick Bajari & Jeremy T. Fox & Stephen Ryan, 2006. "Evaluating Wireless Carrier Consolidation Using Semiparametric Demand Estimation," NBER Working Papers 12425, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
    Other versions:
  2. Eugenio J. Miravete, 2004. "The Doubtful Profitability of Foggy Pricing," Working Papers 04-07, NET Institute, revised Oct 2004. [Downloadable!]
  3. Ron Borzekowski & Raphael Thomadsen & Charles Taragin, 2005. "Competition and price discrimination in the market for mailing lists," Finance and Economics Discussion Series 2005-56, Board of Governors of the Federal Reserve System (U.S.). [Downloadable!]
    Other versions:
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