Advanced Search
MyIDEAS: Login to save this paper or follow this series

Calorie Posting in Chain Restaurants

Contents:

Author Info

  • Bryan Bollinger
  • Phillip Leslie
  • Alan Sorensen

Abstract

We study the impact of mandatory calorie posting on consumers’ purchase decisions, using detailed data from Starbucks. We find that average calories per transaction falls by 6%. The effect is almost entirely related to changes in consumers’ food choices—there is almost no change in purchases of beverage calories. There is no impact on Starbucks profit on average, and for the subset of stores located close to their competitor Dunkin Donuts, the effect of calorie posting is actually to increase Starbucks revenue. Survey evidence and analysis of commuters suggest the mechanism for the effect is a combination of learning and salience.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://www.nber.org/papers/w15648.pdf
Download Restriction: no

Bibliographic Info

Paper provided by National Bureau of Economic Research, Inc in its series NBER Working Papers with number 15648.

as in new window
Length:
Date of creation: Jan 2010
Date of revision:
Publication status: published as Bryan Bollinger & Phillip Leslie & Alan Sorensen, 2011. "Calorie Posting in Chain Restaurants," American Economic Journal: Economic Policy, American Economic Association, vol. 3(1), pages 91-128, February.
Handle: RePEc:nbr:nberwo:15648

Note: HC HE IO
Contact details of provider:
Postal: National Bureau of Economic Research, 1050 Massachusetts Avenue Cambridge, MA 02138, U.S.A.
Phone: 617-868-3900
Email:
Web page: http://www.nber.org
More information through EDIRC

Related research

Keywords:

Other versions of this item:

Find related papers by JEL classification:

References

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
as in new window
  1. Anderson, Michael L. & Matsa, David A., 2008. "Are restuarants really supersizing America?," CUDARE Working Paper Series 1056R4, University of California at Berkeley, Department of Agricultural and Resource Economics and Policy, revised Jul 2010.
  2. Looney, Adam & Kroft, Kory & Chetty, Raj, 2009. "Salience and Taxation: Theory and Evidence," Scholarly Articles 9748525, Harvard University Department of Economics.
  3. Hongbin Cai & Yuyu Chen & Hanming Fang, 2009. "Observational Learning: Evidence from a Randomized Natural Field Experiment," American Economic Review, American Economic Association, vol. 99(3), pages 864-82, June.
  4. David Dranove & Daniel Kessler & Mark McClellan & Mark Satterthwaite, 2002. "Is More Information Better? The Effects of 'Report Cards' on Health Care Providers," NBER Working Papers 8697, National Bureau of Economic Research, Inc.
  5. Shin-Yi Chou & Inas Rashad & Michael Grossman, 2008. "Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity," Journal of Law and Economics, University of Chicago Press, vol. 51(4), pages 599-618, November.
  6. Currie, Janet & DellaVigna, Stefano & Moretti, Enrico & Pathania, Vikram, 2009. "The Effect of Fast Food Restaurants on Obesity," Working Papers 47830, American Association of Wine Economists.
  7. Sara Bleich & David Cutler & Christopher Murray & Alyce Adams, 2007. "Why Is The Developed World Obese?," NBER Working Papers 12954, National Bureau of Economic Research, Inc.
Full references (including those not matched with items on IDEAS)

Citations

Blog mentions

As found by EconAcademics.org, the blog aggregator for Economics research:
  1. Posting calories in restaurants is Pareto improving
    by Economic Logician in Economic Logic on 2010-02-26 15:44:00
  2. [??]???????????
    by himaginary in himaginaryの日記 on 2012-06-30 07:00:00
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as in new window

Cited by:
  1. Georgia S. Papoutsi & Andreas C. Drichoutis & Rodolfo M. Nayga Jr., 2013. "The Causes Of Childhood Obesity: A Survey," Journal of Economic Surveys, Wiley Blackwell, vol. 27(4), pages 743-767, 09.
  2. Goddard, Ellen W. & Drescher, Larissa S. & Fernando, Jeewani, 2012. "The potential impact of the Health Check™ on diet quality of food away from home purchases," 2012 AAEA/EAAE Food Environment Symposium, May 30-31, Boston, MA 123523, Agricultural and Applied Economics Association.
  3. FLEURBAEY, Marc & SHOKKAERT, Erik, . "Equity in health and health care," CORE Discussion Papers RP -2373, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
  4. Kelly Bedard & Peter J. Kuhn, 2013. "Making Nutritional Information Digestible: Effects of a Receipt-Based Intervention on Restaurant Purchases," NBER Working Papers 19654, National Bureau of Economic Research, Inc.
  5. Loureiro, Maria L. & Rahmani, Djamal, 2013. "Calorie labeling and fast food choices in surveys and actual markets: some new behavioral results," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150622, Agricultural and Applied Economics Association.
  6. Hunt Allcott & Michael Greenstone, 2012. "Is There an Energy Efficiency Gap?," NBER Working Papers 17766, National Bureau of Economic Research, Inc.
  7. Wang, Dan & Grebitus, Carola & Schroeter, Christiane, 2014. "The Influence of Social Networks on Food Choices in College Food Courts," 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada 166092, Agricultural and Applied Economics Association & Canadian Agricultural Economics Society & European Association of Agricultural Economists.
  8. Ellison, Brenna D. & Lusk, Jayson L. & Davis, David W., 2012. "Effect of Menu Labeling on Caloric Intake and Restaurant Revenue in Full-Service Restaurants," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 123325, Agricultural and Applied Economics Association.
  9. Giorgio Brunello & Maria De Paola & Giovanna Labartino, 2012. "More Apples Less Chips? The Effect of School Fruit Schemes on the Consumption of Junk Food," ISER Discussion Paper 0840, Institute of Social and Economic Research, Osaka University.
  10. Michael Luca & Georgios Zervas, 2013. "Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud," Harvard Business School Working Papers 14-006, Harvard Business School.
  11. Anil R. Doshi & Glen W.S. Dowell & Michael W. Toffel, 2011. "How Firms Respond to Mandatory Information Disclosure," Harvard Business School Working Papers 12-001, Harvard Business School, revised Jun 2012.
  12. Holmes, Ashley & Serrano, Elena & Davis, George C., 2011. "The Effect of Alternative Nutrition Menu Labels on Children’s Meals Purchases and Parent-Child Decision-Making," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103816, Agricultural and Applied Economics Association.

Lists

This item is featured on the following reading lists or Wikipedia pages:
  1. Economic Logic blog

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:nbr:nberwo:15648. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ().

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.