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Prelaunch forecasting of new consumer durables : ideas on a consumer value - priority model

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Author Info
Hauser, John R.
Urban, Glen L.

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Abstract

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File URL: http://hdl.handle.net/1721.1/2005
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Paper provided by Massachusetts Institute of Technology (MIT), Sloan School of Management in its series Working papers with number 1270-82..

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Date of creation: 1982
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Handle: RePEc:mit:sloanp:2005

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Postal: MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT), SLOAN SCHOOL OF MANAGEMENT, 50 MEMORIAL DRIVE CAMBRIDGE MASSACHUSETTS 02142 USA
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Postal: MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT), SLOAN SCHOOL OF MANAGEMENT, 50 MEMORIAL DRIVE CAMBRIDGE MASSACHUSETTS 02142 USA

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Related research
Keywords: HD28 .M414 no.1270- 82

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  1. V. Srinivasan & Allan Shocker, 1973. "Linear programming techniques for multidimensional analysis of preferences," Psychometrika, Springer, vol. 38(3), pages 337-369, September. [Downloadable!] (restricted)
  2. Shugan, Steven M, 1980. " The Cost of Thinking," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 7(2), pages 99-111, Se.
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This page was last updated on 2008-7-16.

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