The determinants of social capital on facebook
AbstractThis paper investigates the effect of socioeconomic status, trust and privacy concerns, and socio psychological factors on building three structural measures of social capital, which are bridging, bonding and network size (degree). Using online survey data, I find the evidence that trust and privacy concerns, being a female, and the number of hours spent in Facebook are significant determinants of bridging social capital and degree. I show that females and respondents that have trust and privacy concerns are less likely to build bridging social capital. In addition to this, the number of hours spent on Facebook is positively related to the probability of engaging in bridging social capital. The results also suggest that females are less likely to increase their network size. On the other hand, respondents that spend more hours on Facebook and respondents that come from high-income class are more likely to increase their network size.
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Bibliographic InfoPaper provided by STPS - Science and Technology Policy Studies Center, Middle East Technical University in its series STPS Working Papers with number 1108.
Length: 45 pages
Date of creation: Aug 2011
Date of revision: Dec 2011
Social capital; Facebook; trust and privacy concern; socio-economic status; socio-psychological factors;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2012-01-03 (All new papers)
- NEP-NET-2012-01-03 (Network Economics)
- NEP-SOC-2012-01-03 (Social Norms & Social Capital)
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