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Determinants of intention to purchase chicken in Italy: the role of consumer risk perception and trust in different information sources


Author Info

  • Gianluca Stefani

    (Department of Agricultural and Resource Economics, University of Florence, P.le delle Cascine 18, 50144 Firenze, Italy)

  • Alessio Cavicchi

    (Department of Studies on Economic Development, University of Macerata, Piazza Oberdan, 3, 62100 Macerata, Italy)

  • Donato Romano

    (Department of Agricultural and Resource Economics, University of Florence, P.le delle Cascine 18, 50144 Firenze, Italy)

  • Alexandra E. Lobb

    (Department of Agricultural and Food Economics, University of Reading Whiteknights, RG6 6AR, Reading, United Kingdom)


The article investigates how purchasing intentions among a sample of Italian consumers are influenced by different levels of risk perception and their trust in food-safety information provided by different sources such as the food industry, government agencies, or consumers' associations. The assessment of the determinants of intention to purchase was carried out by estimating a causal model for the chicken case in which attitudes, subjective norms, and perceived risk play a major role in determining buyer's behavior. In particular, the role of trust in influencing risk perception is highlighted either as a general construct or as specific constructs targeting food chain, policy actors, and the media. [EconLit citations: Q130, Q190, D120]. © 2008 Wiley Periodicals, Inc.

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Bibliographic Info

Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

Volume (Year): 24 (2008)
Issue (Month): 4 ()
Pages: 523-537

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Handle: RePEc:wly:agribz:v:24:y:2008:i:4:p:523-537

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  1. Brunsø, Karen & Fjord, Thomas Ahle & Grunert, Klaus G., 2002. "Consumers' food choice and quality perception," MAPP Working Papers, University of Aarhus, Aarhus School of Business, The MAPP Centre 77, University of Aarhus, Aarhus School of Business, The MAPP Centre.
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Cited by:
  1. Nocella, Giuseppe & Stefani, Gianluca & Romano, Donato, 2011. "Preferences, trust and willingness to pay for food information: An analysis of the Italian Market," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland, European Association of Agricultural Economists 114606, European Association of Agricultural Economists.
  2. Muringai, Violet & Goddard, Ellen W., 2012. "The Effect of Consumers’ Trust on Stated Responses to Food Safety Incidents: Case of Meat in Canada and the U.S," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington, Agricultural and Applied Economics Association 124800, Agricultural and Applied Economics Association.


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