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Market Structure and Market Performance in E-Commerce

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Author Info

  • Hackl, Franz

    (Department of Economics, University of Linz)

  • Kummer, Michael E.

    (Department of Economics, University of Mannheim, and ZEW, Mannheim)

  • Winter-Ebmer, Rudolf

    (Department of Economics, Johannes Kepler University, Linz, and Institute for Advanced Studies, Vienna, Austria)

  • Zulehner, Christine

    (Department of Economics, University of Linz, and WIFO, Vienna)

Abstract

We investigate the causal effect of market structure on market performance in the consumer electronics. We combine data from Austria’s largest online site for price comparisons with retail data on wholesale prices provided by a major hardware producer for consumer electronics. We observe input prices of firms, and all their moves in the entry and the pricing game over the whole product lifecycle. Using this information for 70 digital cameras, we generate instrumental variables for the number of firms in the market based on the shops’ entry decisions on other product markets in the past. We find that instrumenting is particularly important for estimating the effect of competition on the markup of the price leader.

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File URL: http://www.ihs.ac.at/publications/eco/es-287.pdf
File Function: First version, 2012
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Bibliographic Info

Paper provided by Institute for Advanced Studies in its series Economics Series with number 287.

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Length: 40 pages
Date of creation: Jun 2012
Date of revision:
Handle: RePEc:ihs:ihsesp:287

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Related research

Keywords: Retailing; product lifecycle; market structure; market performance; markup; price dispersion;

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