Patibandla, Murali (Department of International Economics and Management, Copenhagen Business School)
Abstract
This note illustrates a recent empirical phenomenon, which warrants a re-examination of the intangible asset theory of multinational enterprises (MNEs). It analyses two case studies of financial services: credit cards and insurance products in a developing economy. The case studies show that in the case of joint ventures between local firms, and MNEs in a developing economy, it is a large local bank that provides the brand name while MNEs provide the back-end (tangible) technical-support. The analysis also brings forth fresh insights on the issue of joint ventures, especially in the context of financial services in an emerging economy.
Download Info
To download:
If you experience problems downloading a file, check if you have the
proper application to
view it first. Information about this may be contained
in the File-Format links below. In case of further problems read
the IDEAS help
page. Note that these files are not on the IDEAS
site. Please be patient as the files may be large.
Publisher Info
Paper provided by Copenhagen Business School, Department of International Economics and Management in its series Working Papers with number
2-2002.
Length: 14 pages Date of creation: 12 Jun 2002 Date of revision: Handle: RePEc:hhb:cbsint:2002-002
Contact details of provider: Postal: Department of International Economics and Management, Copenhagen Business School, Howitzvej 60, DK-2000 Frederiksberg, Denmark Phone: +45 3815 2515 Fax: +45 3815 2500 Web page: http://www.cbs.dk/departments/int/ More information through EDIRC
For technical questions regarding this item, or to correct its listing, contact: (Lars Nondal).
References listed on IDEAS Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.: