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Intangible Assets, Multinational Firms and Joint Ventures: The Case of Financial Services in Developing Economies

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  • Patibandla, Murali

    (Department of International Economics and Management, Copenhagen Business School)

Abstract

This note illustrates a recent empirical phenomenon, which warrants a re-examination of the intangible asset theory of multinational enterprises (MNEs). It analyses two case studies of financial services: credit cards and insurance products in a developing economy. The case studies show that in the case of joint ventures between local firms, and MNEs in a developing economy, it is a large local bank that provides the brand name while MNEs provide the back-end (tangible) technical-support. The analysis also brings forth fresh insights on the issue of joint ventures, especially in the context of financial services in an emerging economy.

Suggested Citation

  • Patibandla, Murali, 2002. "Intangible Assets, Multinational Firms and Joint Ventures: The Case of Financial Services in Developing Economies," Working Papers 2-2002, Copenhagen Business School, Department of International Economics and Management.
    • Handle: RePEc:hhb:cbsint:2002-002
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    References listed on IDEAS

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    Keywords

    Intangible assets; capital market imperfections; joint ventures; financial services; emerging economies;
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