Holm, Claus () (Department of Management Science and Logistics, Aarhus School of Business) Rikhardsson, Pall () (Department of Management Science and Logistics, Aarhus School of Business)
Abstract
This paper examines the effect of environmental information on the investment
decisions of investors. The motivation for the experimental design
applied in this study is that unless actual decision making is observed,
the potential usefulness of environmental information (or lack
thereof) cannot be taken for granted. The study is based on an experiment
where groups of investors (varied by experience) were asked to
make investment allocation decisions based on financial information and
on supplementary environmental information (varied between cases). As
an investment allocation decision (varied by investment horizons) the
groups were asked to allocate funds to two companies based on the available
information. The findings suggest that environmental information has
the potential to influence investment allocation decisions. The findings
also suggest that the influence of environmental information on investment
allocation decisions is mitigated by the variables considered explicitly
in this study, i.e., the investment horizon (varied as short and long)
and investor experience (varied as novice and experienced investor). It is
concluded that because allocation decisions are multifaceted problems,
mixed results related to the influence of environmental information should
be expected
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