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La Responsabilité Sociale de l'Entreprise dans les très petites entreprises sénégalaises : quelles perceptions en ont les propriétaires-dirigeants ?

Author

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  • Serge Simen

    (ESP - École Supérieure Polytechnique de Dakar - UCAD - Université Cheikh Anta Diop de Dakar [Sénégal])

Abstract

La présente communication cherche à comprendre comment les propriétaires-dirigeants des Très Petites Entreprises (TPE) comprennent le concept de « Responsabilité Sociale de l'Entreprise » (RSE) et la perception qu'ils en ont. Nous nous positionnons sur l'opinion du propriétaire-dirigeant et tentons de montrer que la façon de percevoir la RSE peut revêtir des avis différents du fait de la confusion entretenue par les informations reçues de différents acteurs (chercheurs, praticiens, société civile) sur ce qu'est la RSE. Nous avons adopté une perspective cognitive en mettant en lumière les variables explicatives des perceptions de la RSE par les propriétaires-dirigeants des TPE étudiées. Nous nous sommes inspirés des travaux de Bazu et Pallasso (2008) et ceux de Cramer et al. (2006) pour qui le concept de « sense-making » appliqué à la RSE rend possible l'explication des particularités que l'on retrouve chez les propriétaires-dirigeants des TPE. Nos résultats ont permis de dire que malgré les contradictions théoriques qu'impliquent le concept « RSE », les propriétaires-dirigeants des TPE sont à la marge, mais conscients de toutes les discussions soulevées autour du concept. De manière pragmatique, ils forment et développent leurs propres modèles cognitifs, souvent indépendamment de la recherche académique. Cette étude souligne également une certaine déconnexion entre les universitaires et les praticiens de la RSE. L'étude a également confirmé l'importance, dans les TPE, des dimensions sociales et culturelles où les logiques non économiques sont considérées comme garantes d'une juste relation avec les différents acteurs. Ce qui inscrit la TPE dans des logiques durables et étaye l'opinion de la littérature scientifique selon laquelle il existe un lien étroit entre la RSE et la durabilité de l'entreprise.

Suggested Citation

  • Serge Simen, 2018. "La Responsabilité Sociale de l'Entreprise dans les très petites entreprises sénégalaises : quelles perceptions en ont les propriétaires-dirigeants ?," Post-Print halshs-01782034, HAL.
    • Handle: RePEc:hal:journl:halshs-01782034
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01782034
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    References listed on IDEAS

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