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Market knowledge as a function of CEOs' personality: A fuzzy set approach

Author

Listed:
  • Barthelemy Chollet

    (EESC-GEM Grenoble Ecole de Management)

  • Mickaël Géraudel

    (CREA, Center for Research in Economics and Management - Uni.lu - Université du Luxembourg)

  • Anis Khedhaouria

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Caroline Mothe

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

Abstract

Market knowledge (MK) improves firm performance, yet knowledge of how MK develops remains sparse. In small and medium-sized enterprises, MK likely depends on the personal dispositions of CEOs. This study draws on personality research to theorize that CEOs' personality traits influence the intensity of seeking (openness and conscientiousness), the opportunity to access (extraversion), or the accuracy of processing (agreeableness and emotional stability) market information. A fuzzy set qualitative comparative analysis of 409 CEOs reveals two equifinal configurations of traits leading to high MK, both of which include traits favoring accuracy, suggesting their particular importance. The findings provide new understanding of the antecedents of MK and have conceptual implications for the study of CEOs' personality in general.

Suggested Citation

  • Barthelemy Chollet & Mickaël Géraudel & Anis Khedhaouria & Caroline Mothe, 2016. "Market knowledge as a function of CEOs' personality: A fuzzy set approach," Post-Print halshs-01496313, HAL.
    • Handle: RePEc:hal:journl:halshs-01496313
    DOI: 10.1016/j.jbusres.2015.10.137
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01496313
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    References listed on IDEAS

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    Cited by:

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    2. Laouiti, Rahma & Haddoud, Mohamed Yacine & Nakara, Walid Adam & Onjewu, Adah-Kole Emmanuel, 2022. "A gender-based approach to the influence of personality traits on entrepreneurial intention," Journal of Business Research, Elsevier, vol. 142(C), pages 819-829.

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