IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04098060.html
   My bibliography  Save this paper

Perception et réduction du risque lors de l’achat de viande bovine : une étude exploratoire

Author

Listed:
  • Denis Bories

    (CERTOP - Centre d'Etude et de Recherche Travail Organisation Pouvoir - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique, ISTHIA - Institut supérieur du tourisme, de l'hôtellerie et de l'alimentation (Toulouse) - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse)

  • Geneviève Cazes-Valette

    (Toulouse Business School - ESC Toulouse)

  • Paul-Emmanuel Pichon

    (CERTOP - Centre d'Etude et de Recherche Travail Organisation Pouvoir - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique)

  • Christian Laborde

    (CERTOP - Centre d'Etude et de Recherche Travail Organisation Pouvoir - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique)

Abstract

Dans le prolongement des travaux qui se sont intéressés à la perception des risques liés à l'achat de produits alimentaires, ce travail de recherche propose de mettre en lumière les différentes questions qui relèvent de la perception même des risques par les consommateurs ainsi que d'identifier les réducteurs de risque que ceux-ci mobilisent. L'étude qualitative de grande envergure menée pour répondre à ces questions de recherche montre notamment que le risque est présent mais diffus. En outre, les consommateurs ont tendance à procéder à un « bricolage » de réducteurs de risque qui leur sont propres. Même si des contributions managériales peuvent être dégagées, ce travail ouvre sur la nécessité de poursuivre l'examen des risques perçus par les consommateurs dans le cadre de l'alimentation.

Suggested Citation

  • Denis Bories & Geneviève Cazes-Valette & Paul-Emmanuel Pichon & Christian Laborde, 2014. "Perception et réduction du risque lors de l’achat de viande bovine : une étude exploratoire," Post-Print hal-04098060, HAL.
    • Handle: RePEc:hal:journl:hal-04098060
    Note: View the original document on HAL open archive server: https://univ-tlse2.hal.science/hal-04098060
    as

    Download full text from publisher

    File URL: https://univ-tlse2.hal.science/hal-04098060/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. repec:dau:papers:123456789/1607 is not listed on IDEAS
    2. Dowling, Grahame R & Staelin, Richard, 1994. "A Model of Perceived Risk and Intended Risk-Handling Activity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 119-134, June.
    3. P. Volle, 1995. "Le concept de risque perçu en psychologie du consommateur : Antécédents et statut théorique," Post-Print hal-02016754, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Magali Muraro & Karine Cissé -Depardon, 2015. "Proposition d'une échelle de mesure de l'état de désorientation du consommateur dans le domaine de la santé alimentaire," Post-Print hal-02587231, HAL.
    2. Denis Bories & Paul-Emmanuel Pichon & Christian Laborde, 2016. "The influence of proximity on consumers' trust toward wine of their favourite winery region," Post-Print hal-04170010, HAL.
    3. Laurent Bertrandias & Paul-Emmanuel Pichon, 2004. "Enrichissements De La Conceptualisation Du Risque Social En Marketing Et Construction D'Une Echelle De Mesure," Post-Print hal-04097759, HAL.
    4. Denis Bories & Paul-Emmanuel Pichon & Christian Laborde, 2015. "Proximity and the reduction of perceived risk when purchasing vegetables : from theoretical interest to the proposal of a new dimension of proximity," Post-Print hal-04170009, HAL.
    5. Kang, Min Jung & Park, Heejun, 2011. "Impact of experience on government policy toward acceptance of hydrogen fuel cell vehicles in Korea," Energy Policy, Elsevier, vol. 39(6), pages 3465-3475, June.
    6. Christophe Bezes, 2011. "Types de risques perçus et réducteurs de risques dans le commerce électronique : le cas du site Fnac.com," Post-Print hal-02086726, HAL.
    7. Marie-Eve Laporte & Géraldine Michel & Sophie Rieunier, 2017. "Towards a better understanding of eating behaviour through the concept of Perception of Nutritional Risk," Post-Print halshs-02923251, HAL.
    8. Dominique Carry & Valérie-Inès de La Ville, 2021. "Process of adopting a personal data portability service: highlighting the ambiguity perceived by young users [Processus d’adoption d’un service de portabilité des données personnelles : mise en lum," Post-Print hal-03328025, HAL.
    9. Yadav, Manjit S. & de Valck, Kristine & Hennig-Thurau, Thorsten & Hoffman, Donna L. & Spann, Martin, 2013. "Social Commerce: A Contingency Framework for Assessing Marketing Potential," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 311-323.
    10. Meents, S. & Verhagen, T. & Vlaar, P.W.L., 2011. "How sellers can stimulate purchasing in electronic marketplaces: Using information as a risk reduction signal," Serie Research Memoranda 0014, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    11. Dutta, Sujay & Pullig, Chris, 2011. "Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies," Journal of Business Research, Elsevier, vol. 64(12), pages 1281-1287.
    12. Muhammad Rizwan & Hamna Sultan & Sadia Parveen & Shumaila Nawaz & Samreen Sattar & Maryam Sana, 2013. "Determinants of Online Shopping and Moderating Role of Innovativeness and Perceived Risk," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 3(2), pages 142-159, February.
    13. Jesús J. Cambra‐Fierro & J. Alfredo Flores‐Hernández & Lourdes Pérez & Guadalupe Valera‐Blanes, 2020. "CSR and branding in emerging economies: The effect of incomes and education," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2765-2776, November.
    14. Niyazi Gümüº & Özgür Çark, 2021. "The effect of customers’ attitudes towards chatbots on their experience and behavioral intention in Turkey," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 19(3), pages 420-436.
    15. Shapiro, Stephen L. & Reams, Lamar & So, Kevin Kam Fung, 2019. "Is it worth the price? The role of perceived financial risk, identification, and perceived value in purchasing pay-per-view broadcasts of combat sports," Sport Management Review, Elsevier, vol. 22(2), pages 235-246.
    16. Dubey, Subodh & Sharma, Ishant & Mishra, Sabyasachee & Cats, Oded & Bansal, Prateek, 2022. "A General Framework to Forecast the Adoption of Novel Products: A Case of Autonomous Vehicles," Transportation Research Part B: Methodological, Elsevier, vol. 165(C), pages 63-95.
    17. Cabrera-Sánchez, Juan-Pedro & Villarejo-Ramos, à ngel F., 2020. "Acceptance and use of big data techniques in services companies," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    18. Niklas Bondesson, 2012. "Brand Image Antecedents of Loyalty and Price Premium in Business Markets," Business and Management Research, Business and Management Research, Sciedu Press, vol. 1(1), pages 32-47, March.
    19. Saridakis, George & Benson, Vladlena & Ezingeard, Jean-Noel & Tennakoon, Hemamali, 2016. "Individual information security, user behaviour and cyber victimisation: An empirical study of social networking users," Technological Forecasting and Social Change, Elsevier, vol. 102(C), pages 320-330.
    20. Corene Matyas & Sivaramakrishnan Srinivasan & Ignatius Cahyanto & Brijesh Thapa & Lori Pennington-Gray & Jorge Villegas, 2011. "Risk perception and evacuation decisions of Florida tourists under hurricane threats: a stated preference analysis," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 59(2), pages 871-890, November.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04098060. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.