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L’économie de l’attention : entre protection des ressources cognitives et extraction de la valeur

Author

Listed:
  • Emmanuel Kessous
  • Kevin Mellet
  • Moustafa Zouinar

    (Orange Labs [Issy les Moulineaux] - France Télécom, Sociology - University of Glasgow)

Abstract

Cet article propose un tour d'horizon du concept d'économie de l'attention. Dans un premier temps, il présente les principaux modèles théoriques qui explorent les mécanismes d'allocation d'une économie dans laquelle l'attention constitue la ressource rare. Différents attracteurs de l'attention sont mis en avant selon les auteurs : la reconnaissance, la pertinence, le style et la puissance de l'émetteur de l'information. Dans un second temps, l'article montre que l'économie de l'attention expose les acteurs de l'Internet et des médias électroniques à deux logiques en apparence opposées. La première, orientée vers l'utilisateur, vise à protéger l'attention de ce dernier de la surcharge informationnelle et à améliorer son allocation. La seconde, au profit des firmes, a pour objectif de capter l'attention des clients ou des auditeurs pour la monétiser. Concilier ces deux approches est à la fois une gageure pour l'innovation et un atout dans la concurrence de l'économie numérique.

Suggested Citation

  • Emmanuel Kessous & Kevin Mellet & Moustafa Zouinar, 2010. "L’économie de l’attention : entre protection des ressources cognitives et extraction de la valeur," Post-Print hal-03460174, HAL.
    • Handle: RePEc:hal:journl:hal-03460174
    DOI: 10.4000/sdt.14802
    Note: View the original document on HAL open archive server: https://sciencespo.hal.science/hal-03460174
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    References listed on IDEAS

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