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Du BoP dans le beat , une analyse des transformations numériques dans la musique

Author

Listed:
  • Robin Charbonnier

    (i3-CRG - Centre de recherche en gestion i3 - X - École polytechnique - Université Paris-Saclay - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique)

  • Pierre Poinsignon

    (i3-CRG - Centre de recherche en gestion i3 - X - École polytechnique - Université Paris-Saclay - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique)

  • Thomas Paris

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

Abstract

In a struggling music market, the digital distributor Believe has grown to the point of competing with the Majors in the industry. This article analyzes its singular strategic choices, to draw lessons on digital mutations. The extension of Believe to artists excluded from the industry leads us to call upon the "Bottom of the Pyramid" literature. We show that this choice is at the origin of a model that breaks the traditional boundaries of the industry by mixing technical services for the greatest number of people and support for selected artists.

Suggested Citation

  • Robin Charbonnier & Pierre Poinsignon & Thomas Paris, 2021. "Du BoP dans le beat , une analyse des transformations numériques dans la musique," Post-Print hal-03328239, HAL.
    • Handle: RePEc:hal:journl:hal-03328239
    DOI: 10.3166/rfg.2021.00502
    Note: View the original document on HAL open archive server: https://hal.science/hal-03328239
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    References listed on IDEAS

    as
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