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Rivalry and its mysteries: When Physics leverages Strategy

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  • Philippe Mouillot

    (CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

  • Rémy Park

    (CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

Abstract

This research considers Michael Porter's "Five Forces" diagram for what forces firstly mean, a strength or an energy as an attribute of physical action or movement. Here, our objective is to build a competitive rivalry assessment tool to assist decision-making processes. Since the literature review has proven that such improbable couples make sense, we have invited Physics to collaborate with Management Sciences. After screening both Structured and Expert diagrams, we came up with a quantitative solution, which might be a new asset to diagnose the intensity of a market's rivalry through the calculation of every force's real weight. A theoretical application to art and salt sectors anchors the roots of further research.

Suggested Citation

  • Philippe Mouillot & Rémy Park, 2019. "Rivalry and its mysteries: When Physics leverages Strategy," Post-Print hal-02148900, HAL.
    • Handle: RePEc:hal:journl:hal-02148900
    DOI: 10.3917/resg.133.0029
    Note: View the original document on HAL open archive server: https://hal.science/hal-02148900
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    References listed on IDEAS

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    Keywords

    5 Forces; Physics; Rivalry;
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