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How and Where the R&D Takes Place in Creative Industries? Digital Investment Strategies of the Book Publishing Sector

Author

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  • Pierre-Jean Benghozi

    (X-DEP-MIE - Département de Management de l'Innovation et Entreprenariat de l'École polytechnique - X - École polytechnique)

  • Elisa Salvador

    (ESSCA - Ecole Supérieure des Sciences Commerciales d'Angers)

Abstract

The innovative and strategic models of creative industries (CIs) in the digital economy are capturing an increasing interest in recent years. Yet, most of the literature deals with creation and talent and very little with technological and innovation perspectives. Innovation is in general considered from a single viewpoint: a means to develop new creative contents. This paper investigates an important issue surprisingly neglected in scientific literature and public reports: the topic of R&D and technological innovations in CIs. The paper characterizes how and where R&D takes place in the book publishing industry. A systematic identification of R&D developments concerning e-book technology has been achieved using an original methodology set up to feature the technological strategic evolutions. The results provide a reliable cartography of the value chain through an adaptation of the OSI layers model. This framework helps to understand the new digital ecosystem of the book publishing sector and the strategies carried out by the editorial houses.

Suggested Citation

  • Pierre-Jean Benghozi & Elisa Salvador, 2016. "How and Where the R&D Takes Place in Creative Industries? Digital Investment Strategies of the Book Publishing Sector," Post-Print hal-02078881, HAL.
    • Handle: RePEc:hal:journl:hal-02078881
    Note: View the original document on HAL open archive server: https://hal.science/hal-02078881
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    Cited by:

    1. Caputo, Andrea & Pizzi, Simone & Pellegrini, Massimiliano M. & Dabić, Marina, 2021. "Digitalization and business models: Where are we going? A science map of the field," Journal of Business Research, Elsevier, vol. 123(C), pages 489-501.
    2. Elisa Salvador & Jean-Paul Simon & Pierre-Jean Benghozi, 2019. "Facing disruption: the cinema value chain in the digital age," Post-Print hal-02300929, HAL.
    3. Christer Gustafsson & Elisabetta Lazzaro, 2021. "The Innovative Response of Cultural and Creative Industries to Major European Societal Challenges: Toward a Knowledge and Competence Base," Sustainability, MDPI, vol. 13(23), pages 1-20, November.
    4. Pierre-Jean Benghozi & Elisa Salvador & Jean-Paul Simon, 2017. "The race for innovation in the media and content industries: Legacy players and newcomers. Lessons for policy makers from the video game and cinema industries," Post-Print hal-02110043, HAL.
    5. Pierre-Jean Benghozi & Elisa Salvador & Jean-Paul Simon, 2018. "The race for innovation in the media and content industries: legacy players and newcomers. Lessons from the music and newspaper industries," Post-Print hal-02091962, HAL.
    6. Pierre-Jean Benghozi & Elisa Salvador, 2015. "Technological competition: a path towards commoditization or differentiation? Some evidence from a comparison of e-book readers," Post-Print hal-02080207, HAL.
    7. Pierre-Jean Benghozi & Elisa Salvador, 2015. "Technological innovation and R&D. The disregarded dimension of the creative industries: the case of book publishing," Economia della Cultura, Società editrice il Mulino, issue 2, pages 255-268.
    8. Pierre-Jean Benghozi & Thierry Rayna & Elisa Salvador & Ludmila Striukova, 2017. "“Editorial” of the "Special Issue on: Leveraging Technological Change: The Role of Business Models and Ecosystems”," Post-Print hal-02537215, HAL.

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