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The economics and business models of prescription in the Internet

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Author Info

  • Pierre-Jean Benghozi

    (CRG - Centre de recherche en gestion - CNRS : UMR7655 - Polytechnique - X)

  • Thomas Paris

    (CRG - Centre de recherche en gestion - CNRS : UMR7655 - Polytechnique - X)

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    Abstract

    L'économie de l'Internet a contribué à une ouverture du jeu concurrentiel en dissociant les fonctions physique et informationnelle des activités de distribution. Plus précisément, elle a ouvert la voie à de nouvelles structures de marché en mettant en avant une fonction de prescription clairement distincte des fonctions d'offre d'une part, des fonctions logistiques et de mise à disposition des biens d'autre part. Nous nous attachons ici à montrer que l'analyse des fonctions et modalités de prescription permet de mieux comprendre les modèles d'affaires et les structures concurrentielles à l'œuvre dans l'économie de l'Internet organisées autour de l'articulationde trois marchés : biens primaires, référencement, prescription. Cette modélisation de marchés à prescription contribue à enrichir la compréhension des chaînes de valeur et des relations d'affaires repérables dans l'Internet.

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    File URL: http://hal.archives-ouvertes.fr/docs/00/26/31/98/PDF/2007-07-02-1184.pdf
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    Bibliographic Info

    Paper provided by HAL in its series Post-Print with number hal-00263198.

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    Date of creation: 2007
    Date of revision:
    Publication status: Published, Internet and Digital Economics – Principles, Methods and Applications, Cambridge University Press (Ed.), 2007, 291-310
    Handle: RePEc:hal:journl:hal-00263198

    Note: View the original document on HAL open archive server: http://hal.archives-ouvertes.fr/hal-00263198/en/
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    Keywords: prescription; internet;

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    1. Daniel F. Spulber, 1996. "Market Microstructure and Intermediation," Journal of Economic Perspectives, American Economic Association, American Economic Association, vol. 10(3), pages 135-152, Summer.
    2. Hackett, Steven C., 1992. "A comparative analysis of merchant and broker intermediation," Journal of Economic Behavior & Organization, Elsevier, Elsevier, vol. 18(3), pages 299-315, August.
    3. Jean-Charles Rochet & Jean Triole, 2002. "Platform Competition in Two Sided Markets," FMG Discussion Papers, Financial Markets Group dp409, Financial Markets Group.
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