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Digitisation of publishing: Exploration based on existing business models

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  • Øiestad, Sara
  • Bugge, Markus M.

Abstract

Like other creative industries, the book publishing industry is currently experiencing a shift from analogue to digital technologies and formats. This shift challenges existing business models and impels firms to re-examine their product portfolios and core competencies. Through a qualitative case study of the three largest publishing houses in Norway, Aschehoug, Cappelen Damm and Gyldendal, this paper investigates how digitisation affects business models in the book publishing industry. The paper argues that the publishing houses are two-faced in meeting new digital technologies. The industry has come relatively far in developing industry standards and joint distribution systems. However, the functionality and user experience of digital products is still poor, prices are still high, and the share of Norwegian language digital titles is low. In addition, knowledge acquisition from consumers and lead users are suboptimal. Due to divergence in goals, formats and markets, there is a lack of a common dominant design for digital publishing. This represents a substantial uncertainty for the publishers, who are moving step-by-step into the new digital era and whose exploration of new market opportunities and alternative business models remains anchored in traditional and analogue business models. The paper also discusses how current institutions contribute to preserve the analogue publishing regime.

Suggested Citation

  • Øiestad, Sara & Bugge, Markus M., 2014. "Digitisation of publishing: Exploration based on existing business models," Technological Forecasting and Social Change, Elsevier, vol. 83(C), pages 54-65.
    • Handle: RePEc:eee:tefoso:v:83:y:2014:i:c:p:54-65
    DOI: 10.1016/j.techfore.2013.01.010
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    References listed on IDEAS

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    Cited by:

    1. Laïfi, Amira & Josserand, Emmanuel, 2016. "Legitimation in practice: A new digital publishing business model," Journal of Business Research, Elsevier, vol. 69(7), pages 2343-2352.
    2. Aubert-Tarby, Clémence & Escobar, Octavio R. & Rayna, Thierry, 2018. "The impact of technological change on employment: The case of press digitisation," Technological Forecasting and Social Change, Elsevier, vol. 128(C), pages 36-45.
    3. Chammassian, Raffi Gabriel & Sabatier, Valerie, 2020. "The role of costs in business model design for early-stage technology startups," Technological Forecasting and Social Change, Elsevier, vol. 157(C).
    4. Giulia Pozzi & Federico Pigni & Claudio Vitari & Giacomo Buonanno & Elisabetta Raguseo, 2014. "A State-of-the-Art Literature Review of the Business Model Concept in the IS Discipline," Post-Print halshs-01924218, HAL.
    5. Ryan Rumble & Vincent Mangematin, 2015. "Business Model Implementation: The Antecedents of Multi-Sidedness," Post-Print hal-01183388, HAL.
    6. Ryan Rumble & Vincent Mangematin, 2015. "Business Model Implementation: The Antecedents of Multi-Sidedness," Grenoble Ecole de Management (Post-Print) hal-01183388, HAL.
    7. Willems, Kim & Smolders, Annelien & Brengman, Malaika & Luyten, Kris & Schöning, Johannes, 2017. "The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 228-242.
    8. Chaney, Damien, 2019. "A principal–agent perspective on consumer co-production: Crowdfunding and the redefinition of consumer power," Technological Forecasting and Social Change, Elsevier, vol. 141(C), pages 74-84.
    9. Verhoef, Peter C. & Broekhuizen, Thijs & Bart, Yakov & Bhattacharya, Abhi & Qi Dong, John & Fabian, Nicolai & Haenlein, Michael, 2021. "Digital transformation: A multidisciplinary reflection and research agenda," Journal of Business Research, Elsevier, vol. 122(C), pages 889-901.
    10. Markus M. Bugge & Sara Øiestad, 2015. "The Micro-foundations of Regional Branching-the Case of Digitization of Publishing," European Planning Studies, Taylor & Francis Journals, vol. 23(4), pages 764-784, April.
    11. Giulia Pozzi & Federico Pigni & Claudio Vitari & Giacomo Buonanno & Elisabetta Raguseo, 2014. "A State-of-the-Art Literature Review of the Business Model Concept in the IS Discipline," Grenoble Ecole de Management (Post-Print) halshs-01924218, HAL.
    12. Shrutika Mishra & A. R. Tripathi, 2020. "Literature review on business prototypes for digital platform," Journal of Innovation and Entrepreneurship, Springer, vol. 9(1), pages 1-19, December.
    13. Brock, Kati & den Ouden, Elke & van der Klauw, Kees & Podoynitsyna, Ksenia & Langerak, Fred, 2019. "Light the way for smart cities: Lessons from Philips Lighting," Technological Forecasting and Social Change, Elsevier, vol. 142(C), pages 194-209.
    14. Pierre-Jean Benghozi & Elisa Salvador, 2016. "How and Where the R&D Takes Place in Creative Industries? Digital Investment Strategies of the Book Publishing Sector," Post-Print hal-02078881, HAL.
    15. repec:hal:gemwpa:hal-01183388 is not listed on IDEAS
    16. Blanka, Christine & Krumay, Barbara & Rueckel, David, 2022. "The interplay of digital transformation and employee competency: A design science approach," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
    17. Rayna, Thierry & Striukova, Ludmila, 2016. "From rapid prototyping to home fabrication: How 3D printing is changing business model innovation," Technological Forecasting and Social Change, Elsevier, vol. 102(C), pages 214-224.

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