IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-01803664.html
   My bibliography  Save this paper

Employers, stand out! Employer brand: A valuable field untapped?
[Employeurs démarquez-vous ! La marque employeur, un gisement de valeur inexploité ?]

Author

Listed:
  • Laïla Benraiss-Noailles

    (Institut d'Administration des Entreprises (IAE) - Bordeaux)

  • Catherine Viot

    (SAF - Laboratoire de Sciences Actuarielle et Financière - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon)

Abstract

This paper presents a review of the literature devoted to the employer brand. The concept and its measurement are first presented and discussed. A definition is suggested and the antecedents of the employer brand are then exposed. The effects of employer brand on current and potential employees are also discussed. Finally, we develop an integrative model of the internal and external consequences of the employer brand. Following this model, a research program designed to tackle areas with little or no exploration to date is proposed.

Suggested Citation

  • Laïla Benraiss-Noailles & Catherine Viot, 2014. "Employers, stand out! Employer brand: A valuable field untapped? [Employeurs démarquez-vous ! La marque employeur, un gisement de valeur inexploité ?]," Post-Print hal-01803664, HAL.
    • Handle: RePEc:hal:journl:hal-01803664
    Note: View the original document on HAL open archive server: https://hal.science/hal-01803664
    as

    Download full text from publisher

    File URL: https://hal.science/hal-01803664/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Noble, Stephanie M. & Haytko, Diana L. & Phillips, Joanna, 2009. "What drives college-age Generation Y consumers?," Journal of Business Research, Elsevier, vol. 62(6), pages 617-628, June.
    2. App, Stefanie & Merk, Janina & Buettgen, Marion, 2012. "Employer Branding: Sustainable HRM as a Competitive Advantage in the Market for High-Quality Employees," management revue. Socio-economic Studies, Rainer Hampp Verlag, vol. 23(3), pages 262-278.
    3. Sébastien Soulez & Chloé Guillot-Soulez, 2011. "Marketing de recrutement et segmentation générationnelle : regard critique à partir d’un sous segment de la génération Y," Post-Print halshs-01626723, HAL.
    4. Das Tulasi V. & Rao Hanumantha P., 2012. "Employer Brand in India: A Strategic HR Tool for Competitive Advantage," Advances In Management, Advances in Management, vol. 5(1), January.
    5. Lemmink, Jos & Schuijf, Annelien & Streukens, Sandra, 2003. "The role of corporate image and company employment image in explaining application intentions," Journal of Economic Psychology, Elsevier, vol. 24(1), pages 1-15, February.
    6. Baum, Matthias & Kabst, Rüdiger, 2013. "How to attract applicants in the Atlantic versus the Asia-Pacific region? A cross-national analysis on China, India, Germany, and Hungary," Journal of World Business, Elsevier, vol. 48(2), pages 175-185.
    7. Pallavi Srivastava & Jyotsna Bhatnagar, 2010. "Employer Brand for Talent Acquisition: An Exploration towards its Measurement," Vision, , vol. 14(1-2), pages 25-34, January.
    8. Karim Mignonac & Olivier Herrbach & Sylvie Guerrero, 2006. "A matter of prestige? Examining the role of perceived organizational image in turnover intentions of key people," Post-Print halshs-00079146, HAL.
    9. Sébastien Soulez & Chloé Guillot-Soulez, 2011. "Marketing de recrutement et segmentation générationnelle : regard critique à partir d'un sous segment de la génération Y," Post-Print hal-01069545, HAL.
    10. Laurent Cappelletti, 2012. "Le contrôle de gestion de l'immatériel: une nouvelle approche du capital humain," Post-Print hal-02099986, HAL.
    11. Martin, Graeme & Beaumont, Phillip & Doig, Rosalind & Pate, Judy, 2005. "Branding:: A New Performance Discourse for HR?," European Management Journal, Elsevier, vol. 23(1), pages 76-88, February.
    12. Rakesh Kumar Agrawal & Pragati Swaroop, 2009. "Effect of Employer Brand Image on Application Intentions of B-School Undergraduates," Vision, , vol. 13(3), pages 41-49, July.
    13. Kim, Kyung Hoon & Jeon, Byung Joo & Jung, Hong Seob & Lu, Wei & Jones, Joseph, 2011. "Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image," Journal of Business Research, Elsevier, vol. 64(11), pages 1207-1211.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Laïla Benraiss-Noailles & Olivier Herrbach & Catherine Viot, 2019. "The impact of employer brand equity on organizational attractiveness: The moderating role of familiarity [L'effet du capital marque employeur sur l'attractivité organisationnelle : Le rôle modérate," Post-Print hal-02089617, HAL.
    2. Laïla Benraiss-Noailles & Catherine Viot, 2017. "Attractiveness of low-cost companies? The Influence of the employer brand on the attractiveness of low-cost companies [L' attractivité des entreprises low-cost ? Le rôle du Capital-Marque Employeur," Post-Print hal-01803635, HAL.
    3. Sebastien Knockaert & François Grima & Olivier Brunel, 2018. "Prestige, respect et responsabilité sociale : attributs symboliques comme facteur d'attractivité organisationnelle d'une association," Post-Print hal-02362420, HAL.
    4. Bejtkovský Jiří, 2018. "Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context," Management & Marketing, Sciendo, vol. 13(3), pages 1133-1149, September.
    5. Zakaria Lissaneddine & Farid Chaouki & Florence Rodhain, 2016. "Management de la marque employeur via les réseaux sociaux numériques : Revue de littérature et perspectives de recherche," Post-Print hal-02124640, HAL.
    6. Wei, Yu-Chen & Chang, Chao-Ching & Lin, Liang-Yang & Liang, Shih-Chen, 2016. "A fit perspective approach in linking corporate image and intention-to-apply," Journal of Business Research, Elsevier, vol. 69(6), pages 2220-2225.
    7. Victoria-Sophie Osburg & Vignesh Yoganathan & Boris Bartikowski & Hongfei Liu & Micha Strack, 2020. "Effects of Ethical Certification and Ethical eWoM on Talent Attraction," Journal of Business Ethics, Springer, vol. 164(3), pages 535-548, July.
    8. Antonios Kargas & Alexios Tsokos, 2020. "Employer Branding Implementation and Human Resource Management in Greek Telecommunication Industry," Administrative Sciences, MDPI, vol. 10(1), pages 1-14, March.
    9. Bejtkovský Jiří, 2021. "LinkedIn, a vocational social network, as a tool for promotion in selected healthcare service providers," Management & Marketing, Sciendo, vol. 16(3), pages 286-299, September.
    10. Nguyen, Minh Tuan & Huynh, Cong Minh, 2022. "The impact of employer branding on job application intention: Evidence from business undergraduates in Vietnam," MPRA Paper 112927, University Library of Munich, Germany.
    11. Diwakar PURI, 2018. "Developing the Scale to Measure Employer Attractiveness," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 99-123.
    12. Azamat Maksüdünov, 2018. "The Corporate Image As A Weapon In The Attraction Of Prospective Employees," Working papers 2018-28-12, Voice of Research.
    13. Wünderlich, Nancy V. & Iseke, Anja & Becker-Özcamlica, Hürrem, 2020. "Branded Employee Behaviour as a Double-Edged Sword: How Perceptions of Service Employees Impact Job Seekers' Application Intentions," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 4(4), pages 205-215.
    14. Nina Pološki Vokić, 2015. "Competitiveness and sustainability of HRM activities in Croatia –CRANET survey results," EFZG Working Papers Series 1506, Faculty of Economics and Business, University of Zagreb.
    15. Castaldo, Sandro & Ciacci, Andrea & Penco, Lara, 2023. "Perceived corporate social responsibility and job satisfaction in grocery retail: A comparison between low- and high-productivity stores," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    16. Seda KIZIL & Atılhan NAKTİYOK, 2019. "Bu araştırmanın temel amacı, yöneticilerin göstermiş olduğu stratejik liderlik davranışlarının çalışanlarda oluşan kurumsal itibar algısı üzerindeki etkisinde kurumsal sosyal sorumluluğun (KSS) rolünü," Istanbul Business Research, Istanbul University Business School, vol. 48(1), pages 64-83, May.
    17. Tatiana V. Korsakova, 2020. "Higher Education in VUCA-World: New Metaphor of University," European Journal of Interdisciplinary Studies Articles, Revistia Research and Publishing, vol. 6, January -.
    18. Ilenia Confente & Ivan Russo, 2018. "Qualitative Comparative Analysis (QCA): A useful methodological tool for research in the social sciences. An example from the online word-of-mouth context," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(4), pages 87-108.
    19. Shir-Way Siew & Michael S. Minor & Reto Felix, 2018. "The influence of perceived strength of brand origin on willingness to pay more for luxury goods," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 591-605, November.
    20. Gentina, Élodie & Chandon, Jean-Louis, 2013. "Adolescent shopping behaviour: Different assimilation and individuation needs in France and the United States," Journal of Retailing and Consumer Services, Elsevier, vol. 20(6), pages 609-616.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01803664. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.