IDEAS home Printed from https://ideas.repec.org/a/sae/vision/v13y2009i3p41-49.html
   My bibliography  Save this article

Effect of Employer Brand Image on Application Intentions of B-School Undergraduates

Author

Listed:
  • Rakesh Kumar Agrawal
  • Pragati Swaroop

Abstract

Effective recruiting can help an organisation gain competitive advantage by attracting and retaining the best talent from the campuses. In this paper, the authors draw upon marketing literature to examine how employer brand image can effect the application intentions of business school undergraduates. Based on the analysis of data collected from 125 students from five different business schools located across India, the authors find that attitudes of the prospective candidate about an organisation is an important predictor of intent to apply. Amongst the job attributes, the students' application intentions are influenced by their perceptions of the responsibility and empowerment inherent in the job, as well as on compensation and locational considerations. Prior work experience moderates the relationship between the responsibility and empowerment dimension of employer brand image and application intentions. Implications of the findings and directions for future research are also discussed.

Suggested Citation

  • Rakesh Kumar Agrawal & Pragati Swaroop, 2009. "Effect of Employer Brand Image on Application Intentions of B-School Undergraduates," Vision, , vol. 13(3), pages 41-49, July.
    • Handle: RePEc:sae:vision:v:13:y:2009:i:3:p:41-49
    DOI: 10.1177/097226290901300304
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/097226290901300304
    Download Restriction: no
    File URL: https://libkey.io/10.1177/097226290901300304?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Diwakar PURI, 2018. "Developing the Scale to Measure Employer Attractiveness," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 99-123.
    2. Laïla Benraiss-Noailles & Catherine Viot, 2014. "Employers, stand out! Employer brand: A valuable field untapped? [Employeurs démarquez-vous ! La marque employeur, un gisement de valeur inexploité ?]," Post-Print hal-01803664, HAL.
    3. Azamat Maksüdünov, 2018. "The Corporate Image As A Weapon In The Attraction Of Prospective Employees," Working papers 2018-28-12, Voice of Research.
    4. Laïla Benraiss-Noailles & Olivier Herrbach & Catherine Viot, 2019. "The impact of employer brand equity on organizational attractiveness: The moderating role of familiarity [L'effet du capital marque employeur sur l'attractivité organisationnelle : Le rôle modérate," Post-Print hal-02089617, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:vision:v:13:y:2009:i:3:p:41-49. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.