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E-Supply Chain And Productivity: The Case Of Food Retailing
[E-Supply Chain Et Productivite : Le Cas De La Distribution Alimentaire]

Author

Listed:
  • Elodie Huré

    (ESC Rennes School of Business - ESC [Rennes] - ESC Rennes School of Business)

  • Hoa Vo

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Gérard Cliquet

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Bruno Durand

    (CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre)

Abstract

Ce papier analyse d'une part les transferts d'activités constatés au sein de la supply chain alimentaire entre consommateurs, distributeurs et fournisseurs suite au développement des cybermarchés, et d'autre part en évalue les incidences sur la productivité de chaque acteur. L'objectif est l'étude de la productivité dans un contexte multicanal et dans une perspective holistique sur l'intégralité de la supply chain. Ce travail permettra donc une meilleure réflexion sur d'éventuelles améliorations de la gestion globale de la supply chain dans une stratégie transcanal des différents canaux marketing.

Suggested Citation

  • Elodie Huré & Hoa Vo & Gérard Cliquet & Bruno Durand, 2013. "E-Supply Chain And Productivity: The Case Of Food Retailing [E-Supply Chain Et Productivite : Le Cas De La Distribution Alimentaire]," Post-Print hal-01771853, HAL.
    • Handle: RePEc:hal:journl:hal-01771853
    Note: View the original document on HAL open archive server: https://hal.science/hal-01771853
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    References listed on IDEAS

    as
    1. Brian T. Ratchford & James R. Brown, 1985. "A Study of Productivity Changes in Food Retailing," Marketing Science, INFORMS, vol. 4(4), pages 292-311.
    2. Ganesan, Shankar & George, Morris & Jap, Sandy & Palmatier, Robert W. & Weitz, Barton, 2009. "Supply Chain Management and Retailer Performance: Emerging Trends, Issues, and Implications for Research and Practice," Journal of Retailing, Elsevier, vol. 85(1), pages 84-94.
    3. Gronroos, Christian & Ojasalo, Katri, 2004. "Service productivity: Towards a conceptualization of the transformation of inputs into economic results in services," Journal of Business Research, Elsevier, vol. 57(4), pages 414-423, April.
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