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Crowdsourcing vs Design Thinking. Une étude comparative de deux démarches d'innovation externe dans la phase d'idéation

Author

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  • Aurélie Hemonnet-Goujot

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université)

  • Julie Fabbri

    (EM - EMLyon Business School)

  • Delphine Manceau

    (NEOMA - Neoma Business School)

Abstract

Crowdsourcing and design thinking benefit from a strong attention in the media and are very popular among companies to generate ideas for new products and services. Yet little is known of their advantages and limitations in the ideation stage. Through an in-depth case study where both approaches were used in parallel, a detailed comparison and analysis was conducted. We show that crowdsourcing helps to generate a large number of ideas for the time invested and to identify trends in the market, but is neither cheaper nor faster than other external approaches. Design thinking provides a relevant analytical framework to give meaning to ideas generated by crowdsourcing, but does not always provide solutions that are operational.

Suggested Citation

  • Aurélie Hemonnet-Goujot & Julie Fabbri & Delphine Manceau, 2016. "Crowdsourcing vs Design Thinking. Une étude comparative de deux démarches d'innovation externe dans la phase d'idéation," Post-Print hal-01412693, HAL.
    • Handle: RePEc:hal:journl:hal-01412693
    DOI: 10.7193/DM.083.123.138
    Note: View the original document on HAL open archive server: https://hal.science/hal-01412693
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    References listed on IDEAS

    as
    1. John Hauser & Gerard J. Tellis & Abbie Griffin, 2006. "Research on Innovation: A Review and Agenda for," Marketing Science, INFORMS, vol. 25(6), pages 687-717, 11-12.
    2. Bernard Cova, 2008. "Consumer Made : quand le consommateur devient producteur," Post-Print halshs-02914385, HAL.
    3. Francis Salerno & Christophe Benavent & Pierre Volle & Delphine Manceau & Jean-François Trinquecoste & Éric Vernette & Élisabeth Tissier-Desbordes, 2013. "Éclairages sur le marketing de demain : prises de décisions, efficacité et légitimité," Post-Print hal-01637862, HAL.
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    Cited by:

    1. Luis Lages & Antonin Ricard & Aurélie Hemonnet-Goujot & Anne‐marie Guerin, 2020. "Frameworks for innovation, collaboration, and change: Value creation wheel, design thinking, creative problem‐solving, and lean," Post-Print hal-02734810, HAL.
    2. Maud Dampérat & Florence Jeannot & Eline Jongmans & Alain Jolibert, 2019. "Modeling a cocreative process: The contributions of design and management," Post-Print hal-03710025, HAL.
    3. Cyrielle Vellera & Elodie Jouny-Rivier & Aurélie Hemonnet-Goujot, 2023. "Crowdsourcing innovation challenges: How participants react when their ideas are rejected," Post-Print hal-03841105, HAL.

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