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Open Innovation and Social Big Data for Sustainability: Evidence from the Tourism Industry

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  • Pasquale Del Vecchio

    (Department of Engineering for Innovation, University of Salento, 73100 Lecce, Italy)

  • Gioconda Mele

    (Department of Engineering for Innovation, University of Salento, 73100 Lecce, Italy)

  • Valentina Ndou

    (Department of Engineering for Innovation, University of Salento, 73100 Lecce, Italy)

  • Giustina Secundo

    (Department of Engineering for Innovation, University of Salento, 73100 Lecce, Italy)

Abstract

This paper aims to contribute to the debate on Open Innovation in the age of Big Data by shedding new light on the role that social networks can play as enabling platforms for tourists’ involvement and sources for the creation and management of valuable knowledge assets. The huge amount of data generated on social media by tourists related to their travel experiences can be a valid source of open innovation. To achieve this aim, this paper presents evidence of a digital tourism experience, through a longitudinal case study of a destination in Apulia, a Southern European region. The findings of the study demonstrate how social Big Data could open up innovation processes that could be of support in defining sustainable tourism experiences in a destination.

Suggested Citation

  • Pasquale Del Vecchio & Gioconda Mele & Valentina Ndou & Giustina Secundo, 2018. "Open Innovation and Social Big Data for Sustainability: Evidence from the Tourism Industry," Sustainability, MDPI, vol. 10(9), pages 1-15, September.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:9:p:3215-:d:168592
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    1. Chunyu Jiang & Seuk Wai Phoong, 2023. "A ten-year review analysis of the impact of digitization on tourism development (2012–2022)," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-16, December.
    2. Miguel Ángel Montañés-Del-Río & José Aurelio Medina-Garrido, 2020. "Determinants of the Propensity for Innovation among Entrepreneurs in the Tourism Industry," Sustainability, MDPI, vol. 12(12), pages 1-18, June.
    3. Vitor Rodrigues & Celeste Eusébio & Zélia Breda, 2023. "Enhancing sustainable development through tourism digitalisation: a systematic literature review," Information Technology & Tourism, Springer, vol. 25(1), pages 13-45, March.
    4. Mohammad Hadi Mahdinia & Mohammad Reza Mansouri Daneshvar, 2022. "Assessment of innovative strategies to improve the tourism sector in Iran," SN Business & Economics, Springer, vol. 2(12), pages 1-21, December.
    5. Christina Katsikari & Leonidas Hatzithomas & Thomas Fotiadis & Dimitrios Folinas, 2020. "Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism," Sustainability, MDPI, vol. 12(11), pages 1-18, June.
    6. Yamilé Pérez Guilarte & Daniel Barreiro Quintáns, 2019. "Using Big Data to Measure Tourist Sustainability: Myth or Reality?," Sustainability, MDPI, vol. 11(20), pages 1-19, October.
    7. Belén Payán-Sánchez & Luis Jesús Belmonte-Ureña & José Antonio Plaza-Úbeda & Diego Vazquez-Brust & Natalia Yakovleva & Miguel Pérez-Valls, 2021. "Open Innovation for Sustainability or Not: Literature Reviews of Global Research Trends," Sustainability, MDPI, vol. 13(3), pages 1-29, January.
    8. Angelo Presenza & Antonio Messeni Petruzzelli & Angelo Natalicchio, 2019. "Business Model Innovation for Sustainability. Highlights from the Tourism and Hospitality Industry," Sustainability, MDPI, vol. 11(1), pages 1-5, January.
    9. Darshan Pandya & Gopal Kumar, 2023. "Applying Industry 4.0 technologies for the sustainability of small service enterprises," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 37-59, March.
    10. Michał Roman & Monika Roman & Arkadiusz Niedziółka, 2020. "Spatial Diversity of Tourism in the Countries of the European Union," Sustainability, MDPI, vol. 12(7), pages 1-16, March.
    11. Ying Tian & Jiayi Hong, 2022. "In the Context of Digital Finance, Can Knowledge Enable Manufacturing Companies to Be More Courageous and Move towards Sustainable Innovation?," Sustainability, MDPI, vol. 14(17), pages 1-24, August.
    12. Judita Peterlin & Maja Meško & Vlado Dimovski & Vasja Roblek, 2021. "Automated content analysis: The review of the big data systemic discourse in tourism and hospitality," Systems Research and Behavioral Science, Wiley Blackwell, vol. 38(3), pages 377-385, May.
    13. Youssef El Archi & Brahim Benbba & Kai Zhu & Zineb El Andaloussi & László Pataki & Lóránt Dénes Dávid, 2023. "Mapping the Nexus between Sustainability and Digitalization in Tourist Destinations: A Bibliometric Analysis," Sustainability, MDPI, vol. 15(12), pages 1-16, June.
    14. Bingqin Dai & Wenquan Liang, 2022. "The Impact of Big Data Technical Skills on Novel Business Model Innovation Based on the Role of Resource Integration and Environmental Uncertainty," Sustainability, MDPI, vol. 14(5), pages 1-16, February.
    15. Prateek Kalia & Dušan Mladenović & à ngel Acevedo-Duque, 2022. "Decoding the Trends and the Emerging Research Directions of Digital Tourism in the Last Three Decades: A Bibliometric Analysis," SAGE Open, , vol. 12(4), pages 21582440221, October.

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