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Market Piracy in the Design-Based Industry : Economics and Policy regulation


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  • Pierre-Jean Benghozi

    (CRG - Centre de recherche en gestion - CNRS : UMR7655 - Polytechnique - X)

  • Walter Santagata

    (CRG - Centre de recherche en gestion - CNRS : UMR7655 - Polytechnique - X)

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    Market piracy in the design-based industry is an expanding worldwide phenomenon (Grossman and Shapiro, 1988a,b; Chaudhry and Walsh, 1996; Schultz II and Saprito, 1996). It deserves a great deal of attention both because of its impressive international dimension (Verma, 1996) and its intrinsic illegality, ambiguity and powerfull potential links with criminal organizations (Andreano and Sigfried, 1980; Fiorentini and Peltzman, 1995). The aim of this paper is to develop theoretical arguments about economic agents' behavior and to shed some light on the main regulatory issues of illegal markets. At a first sight the room for rational incentives to commercial piracy is self-evident. On one hand, an original backpack by the Italian stylist Prada costs, for instance, $ 510 in Manhattan, New York, and a bootleg copy costs $ 70 in Rome, just in front of Castel Sant'Angelo. On the other hand, the number of units sold can be impressive: as an example Louis Vuitton sells 3.5 millions units per year. Market piracy is usually noticed in sectors such as luxury goods or fashion, but piracy can also be observed in more traditional sectors such as car manufacturers, "bureautic" industry, cooking utensils, aircraft-parts and so on.

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    Bibliographic Info

    Paper provided by HAL in its series Post-Print with number hal-00262515.

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    Date of creation: 2001
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    Publication status: Published, Economie Appliquée, 2001, LIV, 3, 121-148
    Handle: RePEc:hal:journl:hal-00262515

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    1. Landes, William M & Posner, Richard A, 1987. "Trademark Law: An Economic Perspective," Journal of Law and Economics, University of Chicago Press, University of Chicago Press, vol. 30(2), pages 265-309, October.
    2. Grossman, Gene M & Shapiro, Carl, 1988. "Foreign Counterfeiting of Status Goods," The Quarterly Journal of Economics, MIT Press, MIT Press, vol. 103(1), pages 79-100, February.
    3. Filip Palda, 1998. "Evasive Ability and the Efficiency Cost of the Underground Economy," Canadian Journal of Economics, Canadian Economics Association, Canadian Economics Association, vol. 31(5), pages 1118-1138, November.
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    Cited by:
    1. Christian Barrère & Sophie Delabruyère, 2011. "Intellectual property rights on creativity and heritage: the case of the fashion industry," European Journal of Law and Economics, Springer, Springer, vol. 32(3), pages 305-339, December.
    2. Santagata Walter, 2002. "Some effect of creativity on fashion market behavior," EBLA Working Papers 200205, University of Turin.


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