Bertrand argued that price would be driven down to marginal cost even with only two firms in the market. Chamberlin, by introducing product differentiation, argued that price will exceed marginal cost even when there are many firms. Thus product differentiation resolves the "Bertrand Paradox". Diamond argued that firms would set monopoly prices in the Bertrand context if consumers face search costs.
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Paper provided by Toulouse - GREMAQ in its series Papers with number
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Find related papers by JEL classification: D43 - Microeconomics - - Market Structure and Pricing - - - Oligopoly and Other Forms of Market Imperfection D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search, Learning, and Information L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
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Simon P. Anderson & Regis Renault, 2006.
"Advertising Content,"
American Economic Review,
American Economic Association, vol. 96(1), pages 93-113, March.
[Downloadable!] (restricted)
Simon P. Anderson & Régis Renault, 2006.
"comparative Advertising,"
THEMA Working Papers
2006-18, THEMA (THéorie Economique, Modélisation et Applications), Université de Cergy-Pontoise.
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