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Advertising foods to children: Understanding promotion in the context of children's daily lives. A review of the literature prepared for the Research Department of the Office of Communications (OFCOM)

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  • Livingstone, Sonia
  • Helsper, Ellen

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  • Livingstone, Sonia & Helsper, Ellen, 2004. "Advertising foods to children: Understanding promotion in the context of children's daily lives. A review of the literature prepared for the Research Department of the Office of Communications (OFCOM)," LSE Research Online Documents on Economics 21757, London School of Economics and Political Science, LSE Library.
    • Handle: RePEc:ehl:lserod:21757
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    File URL: http://eprints.lse.ac.uk/21757/
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    References listed on IDEAS

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    1. Livingstone, Sonia, 2004. "A commentary on the research evidence regarding the effects of food promotion on children: prepared for the research department of the Office of Communications (OFCOM)," LSE Research Online Documents on Economics 21756, London School of Economics and Political Science, LSE Library.
    2. Goldberg, Marvin E & Gorn, Gerald J & Gibson, Wendy, 1978. "TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 73-81, Se.
    3. Gorn, Gerald J & Goldberg, Marvin E, 1982. "Behavioral Evidence on the Effects of Televised Food Messages on Children," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 200-205, September.
    4. Variyam, Jayachandran N., 2001. "Overweight Children: Is Parental Nutrition Knowledge a Factor?," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 24(2), pages 1-5.
    5. Brucks, Merrie & Armstrong, Gary M & Goldberg, Marvin E, 1988. "Children's Use of Cognitive Defenses against Television Advertising: A Cognitive Response Approach," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(4), pages 471-482, March.
    6. Young, Douglas J., 1993. "Alcohol advertising bans and alcohol abuse: Comment," Journal of Health Economics, Elsevier, vol. 12(2), pages 213-228, July.
    7. Gorn, Gerald J & Florsheim, Renee, 1985. "The Effects of Commercials for Adult Products on Children," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(4), pages 962-967, March.
    8. Tirodkar, M.A. & Jain, A., 2003. "Food messages on African American television shows," American Journal of Public Health, American Public Health Association, vol. 93(3), pages 439-441.
    9. French, S.A. & Jeffery, R.W. & Story, M. & Breitlow, K.K. & Baxter, J.S. & Hannan, P. & Snyder, M.P., 2001. "Pricing and promotion effects on low-fat vending snack purchases: The CHIPS study," American Journal of Public Health, American Public Health Association, vol. 91(1), pages 112-117.
    10. French, S.A. & Story, M. & Fulkerson, J.A. & Gerlach, A.F., 2003. "Food Environment in Secondary Schools: À La Carte, Vending Machines, and Food Policies and Practices," American Journal of Public Health, American Public Health Association, vol. 93(7), pages 1161-1167.
    11. Kelder, S.H. & Perry, C.L. & Klepp, K.-I. & Lytle, L.L., 1994. "Longitudinal tracking of adolescent smoking, physical activity, and food choice behaviors," American Journal of Public Health, American Public Health Association, vol. 84(7), pages 1121-1126.
    12. Goldberg, Marvin E & Gorn, Gerald J, 1987. "Happy and Sad TV Programs: How They Affect Reactions to Commercials," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(3), pages 387-403, December.
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    Cited by:

    1. Pavleen Kaur, 2011. "Need for Parental Control and Mediation in Food Advertising to Children: A Review of Previous Research," Information Management and Business Review, AMH International, vol. 3(3), pages 171-177.

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    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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