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Behavioral Evidence on the Effects of Televised Food Messages on Children

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  • Gorn, Gerald J
  • Goldberg, Marvin E

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Suggested Citation

  • Gorn, Gerald J & Goldberg, Marvin E, 1982. "Behavioral Evidence on the Effects of Televised Food Messages on Children," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 200-205, September.
    • Handle: RePEc:oup:jconrs:v:9:y:1982:i:2:p:200-205
    DOI: 10.1086/208913
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    Cited by:

    1. Wymer, Walter, 2010. "Rethinking the boundaries of social marketing: Activism or advertising?," Journal of Business Research, Elsevier, vol. 63(2), pages 99-103, February.
    2. Livingstone, Sonia, 2006. "New research on advertising foods to children: an updated review of the literature," LSE Research Online Documents on Economics 21758, London School of Economics and Political Science, LSE Library.
    3. Anthony Winson, 2004. "Bringing political economy into the debate on the obesity epidemic," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 21(4), pages 299-312, January.
    4. Steils, Nadia, 2021. "Using in-store customer education to act upon the negative effects of impulsiveness in relation to unhealthy food consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    5. Livingstone, Sonia & Helsper, Ellen, 2004. "Advertising foods to children: Understanding promotion in the context of children's daily lives. A review of the literature prepared for the Research Department of the Office of Communications (OFCOM)," LSE Research Online Documents on Economics 21757, London School of Economics and Political Science, LSE Library.
    6. Daniel A. Yamoah & Jeroen De Man & Sunday O. Onagbiye & Zandile J. Mchiza, 2021. "Exposure of Children to Unhealthy Food and Beverage Advertisements in South Africa," IJERPH, MDPI, vol. 18(8), pages 1-11, April.
    7. Fabrizio Baldassarre & Raffaele Campo, 2014. "L?influenza del brand, del packaging e dei character sulle preferenze dei bambini: confronto tra ortofrutta e altri alimenti," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(2), pages 129-149.
    8. McDaniel, Stephen R. & Heald, Gary R., 2000. "Young Consumers' Responses to Event Sponsorship Advertisements of Unhealthy Products: Implications of Schema-triggered Affect Theory," Sport Management Review, Elsevier, vol. 3(2), pages 163-184, November.

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