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Organizational Identity and Performance: An inquiry into Nonconforming Company Names

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  • Mario Daniele Amore
  • Mircea Epure
  • Orsola Garofalo

Abstract

Choosing the right company name is challenging and may have major consequences for firm prospects. Drawing on the strategic conformity literature, we investigate the implications of "nonconforming" company names, i.e. foreign sounding and family-unrelated, for family firms' performance. Consistent with the idea that such names endow the business with greater visibility and recognition, we find that nonconforming names are positively associated with financial performance. This association is stronger when the firm operates in an industry with a low share of nonconforming peers and a high share of eponymous peers, in a crowded product class, and is smaller than industry peers. Collectively, our analysis provides new evidence on the strategic implications of company names.

Suggested Citation

  • Mario Daniele Amore & Mircea Epure & Orsola Garofalo, 2023. "Organizational Identity and Performance: An inquiry into Nonconforming Company Names," Working Papers 1408, Barcelona School of Economics.
    • Handle: RePEc:bge:wpaper:1408
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    More about this item

    Keywords

    organizational identity; company names; Family firms; performance;
    All these keywords.

    JEL classification:

    • G30 - Financial Economics - - Corporate Finance and Governance - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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