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Music or Hi-Tech Lovers? An Empirical Analysis of the Digital Music Market in Italy

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  • Francesco BALDUCCI

    ()
    (Universita' Politecnica delle Marche, Dipartimento di Economia)

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    Abstract

    Using survey data on cultural consumption by about 650 university students, this article proposes a market segmentation and some rule-of-thumb policy implications for the music industry. Consumption behaviors, listening habits and musical preferences are explained by a large number of variables Nevertheless it is possible to reduce this overload of information into two common factors (using factor analysis). Cluster analysis is accordingly used to group the students-consumers: the digital music lovers cluster is the most profitable for the music industry, whilst those of uninterested subjects and pure hi-tech lovers are the least. The analysis shows that the new digital technologies (for example file sharing) may be harmful for the music industry only within one specific group of consumers. New technologies can instead promote music consumption (especially of live music) by the other categories. By investing in music knowledge and enjoyment, it is possible to make consumers buy digital music legally from authorized sites.

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    File URL: http://docs.dises.univpm.it/web/quaderni/pdf/324.pdf
    File Function: First version, 2008
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    Bibliographic Info

    Paper provided by Universita' Politecnica delle Marche (I), Dipartimento di Scienze Economiche e Sociali in its series Working Papers with number 324.

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    Length: 40
    Date of creation: Jul 2008
    Date of revision:
    Handle: RePEc:anc:wpaper:324

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    Related research

    Keywords: market segmentation; media; music; technological change;

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    References

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    1. Donata Favaro & Carlofilippo Frateschi, 2005. "A Discrete Choice Model of Consumption of Cultural Goods in Italy: the Case of Music," "Marco Fanno" Working Papers 0010, Dipartimento di Scienze Economiche "Marco Fanno".
    2. Rafael Rob & Joel Waldfogel, 2004. "Piracy on the High C's: Music Downloading, Sales Displacement, and Social Welfare in a Sample of College Students," NBER Working Papers 10874, National Bureau of Economic Research, Inc.
    3. Lonnie K. Stevans, 2005. "An Empirical Investigation into the Effect of Music Downloading on the Consumer Expenditure of Recorded Music: A Time Series Approach," Microeconomics 0502002, EconWPA.
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    Cited by:
    1. Eralba CELA & Tineke FOKKEMA & Elena AMBROSETTI, 2012. "Links Between Transnationalism Integration and Duration of Residence: The Case of eastern European Migrants in Italy," Working Papers 386, Universita' Politecnica delle Marche (I), Dipartimento di Scienze Economiche e Sociali.

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