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Strategic Planning Approaches and Concepts: Potentials for Improving Commodity Subsector Performance

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Author Info
Woods, Timothy
Sterns, James
Ricks, Donald
Bitsky, Randy
Abstract

Subsector, or industry strategic planning is a potentially useful tool that can be designed to enhance the overall performance and competitiveness of a commodity industry across the industry's inter-dependent vertical segments. Industry strategic planning provides a framework for industry stakeholders to consider future strategic directions and to facilitate needed adjustments and progress on certain issues of common interest. Industry strategic planning is particularly well suited for facilitating efforts by regional and national commodity industries to enhance their competitiveness in today's business setting, including global markets -- a major objective of industries throughout the world. The paper discusses possible relationships between strategic management objectives and the desirability of subsector coordination and performance. It concludes by presenting ten planning components modified to fit the context of a commodity subsector that need to be considered by those involved in the strategic planning process.

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Publisher Info
Paper provided by University of Kentucky, Department of Agricultural Economics in its series Staff Papers with number 37869.

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Date of creation: Dec 1998
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Handle: RePEc:ags:ukysps:37869

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Related research
Keywords: Agribusiness; Crop Production/Industries; Food Consumption/Nutrition/Food Safety; Production Economics;

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References listed on IDEAS
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  1. Ricks, Donald & Woods, Timothy, 1996. "Strategic Planning For Improved Competitiveness By Regional Commodity Industries," Journal of Food Distribution Research, Food Distribution Research Society, vol. 27(1), February. [Downloadable!]
  2. Ricks, Donald & Woods, Timothy, 1995. "Apple Industry Strategic Planning And Integration With University Research," Journal of Food Distribution Research, Food Distribution Research Society, vol. 26(1), February. [Downloadable!]
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