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Segmentation Analysis of Grocery Shoppers in Alabama

Author

Listed:
  • Mukiibi, Michael L.
  • Bukenya, James O.

Abstract

Using survey responses from over 500 responses, this paper conducts a market segmentation of grocery shoppers in Alabama. By employing cluster analysis technique, Alabama grocery shoppers are segmented into three different groups based on the relative importance of factors that describe their shopping experiences.

Suggested Citation

  • Mukiibi, Michael L. & Bukenya, James O., 2008. "Segmentation Analysis of Grocery Shoppers in Alabama," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6943, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeaed:6943
    DOI: 10.22004/ag.econ.6943
    as

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    File URL: https://ageconsearch.umn.edu/record/6943/files/sp08mu02.pdf
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    References listed on IDEAS

    as
    1. Mangaraj, Sandeep & Senauer, Benjamin, 2001. "A Segmentation Analysis Of U.S. Grocery Store Shoppers," Working Papers 14328, University of Minnesota, The Food Industry Center.
    2. Berlage, Lodewijk & Terweduwe, Dirk, 1988. "The classification of countries by cluster and by factor analysis," World Development, Elsevier, vol. 16(12), pages 1527-1545, December.
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