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Dynamics of Advertising and Demand for Milk in the United States Delineated by Milk Fat Type

Author

Listed:
  • Gvillo, Rejeana
  • Dharmasena, Senarath
  • Capps, Oral, Jr.

Abstract

A quadratic almost ideal demand system with polynomial distributed lags of advertising variable was estimated using data from multiple sources (years 2000-2011) to examine relationships among four milk types. Uncompensated own-price elasticities were negative while advertising elasticities were positive for reduced and skim milk types and negative for whole milk.

Suggested Citation

  • Gvillo, Rejeana & Dharmasena, Senarath & Capps, Oral, Jr., 2014. "Dynamics of Advertising and Demand for Milk in the United States Delineated by Milk Fat Type," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162265, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea14:162265
    DOI: 10.22004/ag.econ.162265
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    References listed on IDEAS

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    Keywords

    Agricultural and Food Policy; Demand and Price Analysis; Marketing;
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