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The Demand For Orange Juice And In-Store Advertising

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Listed:
  • Lee, Jonq-Ying
  • Brown, Mark G.
  • Behr, Robert M.

Abstract

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Suggested Citation

  • Lee, Jonq-Ying & Brown, Mark G. & Behr, Robert M., 1994. "The Demand For Orange Juice And In-Store Advertising," Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada 279593, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    • Handle: RePEc:ags:rr6394:279593
    DOI: 10.22004/ag.econ.279593
    as

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    References listed on IDEAS

    as
    1. Pollak, Robert A & Wales, Terence J, 1981. "Demographic Variables in Demand Analysis," Econometrica, Econometric Society, vol. 49(6), pages 1533-1551, November.
    2. Pollak, Robert A & Wales, Terence J, 1980. "Comparison of the Quadratic Expenditure System and Translog Demand Systems with Alternative Specifications of Demographic Effects," Econometrica, Econometric Society, vol. 48(3), pages 595-612, April.
    Full references (including those not matched with items on IDEAS)

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