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Trust as a Determinant of Consumer Behaviour in Food Safety Crises

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  • Dierks, Leef H.
  • Hanf, C.-Hennig

Abstract

Based on an enhancement of Ajzen's Theory of Planned Behaviour, this article investigates German consumers' trust in different sources of information. Moreover, it discusses the settings and the extent to which consumers' trust influences consumers' behaviour both in the case of a standard purchasing situation and in the environment of a hypothetical food safety incidence such as bird flu . Results indicate that both the consumers' attitude and their trust in suppliers of information is a crucial factor determining their behaviour under uncertainty.

Suggested Citation

  • Dierks, Leef H. & Hanf, C.-Hennig, 2006. "Trust as a Determinant of Consumer Behaviour in Food Safety Crises," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25452, International Association of Agricultural Economists.
    • Handle: RePEc:ags:iaae06:25452
    DOI: 10.22004/ag.econ.25452
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    References listed on IDEAS

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    1. Bocker, Andreas & Hanf, Claus-Hennig, 2000. "Confidence lost and -- partially -- regained: consumer response to food scares," Journal of Economic Behavior & Organization, Elsevier, vol. 43(4), pages 471-485, December.
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    Cited by:

    1. Ding, Yulian & Veeman, Michele M. & Adamowicz, Wiktor L., 2009. "BSE and the Dynamics of Beef Consumption: Influences of Habit and Trust," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49284, Agricultural and Applied Economics Association.
    2. Del Giudice, Teresa & Cavallo, Carla & Vecchio, Riccardo, 2018. "Credence Attributes, Consumers Trust and Sensory Expectations in Modern Food Market: Is there a Need to Redefine their Role?," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 9(4), August.
    3. Lassoued, Rim & Hobbs, Jill E., 2014. "The Determinants of Consumer Confidence in Credence Attributes:Trust in the Food System and in Brands," 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada 166103, Agricultural and Applied Economics Association.

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