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Trust: The Importance of Distinguishing between Different Actors and Dimensions

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Author Info
de Jonge, Janneke
van Trijp, Hans C. M.
Renes, Reint Jan
van der Lans, Ivo A.
Frewer, Lynn J.
Abstract

Many consumers lack insight into today’s complex food production systems. This paper investigates the relationship between consumer confidence in the safety of food in general and consumer trust in particular institutions and organisations. The first aim of the study was to develop and validate a scale to measure general consumer confidence in the safety of food. From the analysis, two distinct dimensions emerged that were labelled ‘optimism’ and ‘pessimism’. The second aim of this study was to investigate to what extent general consumer confidence in the safety of food was related to consumer trust in institutions and organisations responsible for the management of food safety, taking into account three underlying dimensions of trust, namely competence, openness and care for public wellbeing. The results indicate that the degree to which trust was related to optimism and pessimism was dependent upon both the actor and the dimension of trust.

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Paper provided by European Association of Agricultural Economists in its series 99th Seminar, February 8-10, 2006, Bonn, Germany with number 7731.

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Date of creation: 2006
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Handle: RePEc:ags:eaae99:7731

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Related research
Keywords: trust; confidence; food safety; optimism; pessimism; Food Consumption/Nutrition/Food Safety;

References listed on IDEAS
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  1. Richins, Marsha L, 1997. " Measuring Emotions in the Consumption Experience," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 24(2), pages 127-46, September.
  2. Laros, Fleur J.M. & Steenkamp, Jan-Benedict E.M., 2005. "Emotions in consumer behavior: a hierarchical approach," Journal of Business Research, Elsevier, vol. 58(10), pages 1437-1445, October. [Downloadable!] (restricted)
  3. Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1998. " Assessing Measurement Invariance in Cross-National Consumer Research," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 25(1), pages 78-90, June.
  4. Spencer Henson & James Northen, 2000. "Consumer Assessment of the Safety of Beef at the Point of Purchase: A Pan-European Study," Journal of Agricultural Economics, Blackwell Publishing, vol. 51(1), pages 90-105. [Downloadable!] (restricted)
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This page was last updated on 2009-12-26.

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