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Generalizing Variety Seeking Measurement from Brand Space to Product Attribute Space

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  • Irani-Kermani, Roozbeh
  • Jaenicke, Edward C.

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  • Irani-Kermani, Roozbeh & Jaenicke, Edward C., 2018. "Generalizing Variety Seeking Measurement from Brand Space to Product Attribute Space," 2018 Annual Meeting, August 5-7, Washington, D.C. 273818, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea18:273818
    DOI: 10.22004/ag.econ.273818
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