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Effect of Advocacy Information on Consumer Preferences for Cage Free Eggs: A Neuroeconomic Analysis

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  • McFadden, Brandon R.
  • Lusk, Jayson L.
  • Crespi, John M.
  • Cherry, J. Bradley C.
  • Martin, Laura E.
  • Bruce, Amanda S.

Abstract

Understanding how consumers respond to information about animal production systems is important both for animal activist groups and for agricultural producers alike. This is particularly true as information conveyed over platforms such as YouTube both decrease the cost of communication and increase the speed at which interested parties can communicate with the public. The emerging field of neuroeconomics, which integrates the findings of economics, psychology, and neuroscience, can provide unique insights into consumer responses. The purpose of this research is to enhance understanding of consumers’ perceptions of farm animal welfare by capitalizing on recent developments in economics and neuroscience.

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Bibliographic Info

Paper provided by Agricultural and Applied Economics Association in its series 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington with number 124048.

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Date of creation: 29 May 2012
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Handle: RePEc:ags:aaea12:124048

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Keywords: Animal Welfare; Video Information; Neuroeconomics; Institutional and Behavioral Economics; Marketing;

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  1. Glynn T. Tonsor & Christopher A. Wolf, 2012. "Effect of Video Information on Consumers: Milk Production Attributes," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 94(2), pages 503-508.
  2. Tonsor, Glynn T. & Olynk, Nicole J. & Wolf, Christopher A., 2009. "Consumer Preferences for Animal Welfare Attributes: The Case of Gestation Crates," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 41(03), December.
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