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Marketing ethics and differentiation: implications for normalized deviance

In: Handbook on Ethics and Marketing

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  • Kelly D. Martin
  • Jean L. Johnson

Abstract

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.

Suggested Citation

  • Kelly D. Martin & Jean L. Johnson, 2015. "Marketing ethics and differentiation: implications for normalized deviance," Chapters, in: Handbook on Ethics and Marketing, chapter 8, pages 150-167, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:14834_8
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    References listed on IDEAS

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    1. Kelly Martin & Jean Johnson, 2008. "A Framework for Ethical Conformity in Marketing," Journal of Business Ethics, Springer, vol. 80(1), pages 103-109, June.
    2. Alessandri, Todd M. & Khan, Raihan H., 2006. "Market performance and deviance from industry norms: (Mis)alignment of organizational risk and industry risk," Journal of Business Research, Elsevier, vol. 59(10-11), pages 1105-1115, October.
    3. Gerry McNamara & David L. Deephouse & Rebecca A. Luce, 2003. "Competitive positioning within and across a strategic group structure: the performance of core, secondary, and solitary firms," Strategic Management Journal, Wiley Blackwell, vol. 24(2), pages 161-181, February.
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