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Upstream, downstream: toward a new morality of marketing in global supply chains

In: Handbook on Ethics and Marketing

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  • N. Craig Smith
  • Guido Palazzo
  • C.B. Bhattacharya

Abstract

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.

Suggested Citation

  • N. Craig Smith & Guido Palazzo & C.B. Bhattacharya, 2015. "Upstream, downstream: toward a new morality of marketing in global supply chains," Chapters, in: Handbook on Ethics and Marketing, chapter 11, pages 220-237, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:14834_11
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    References listed on IDEAS

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    6. Arnold, Denis G. & Bowie, Norman E., 2003. "Sweatshops and Respect for Persons," Business Ethics Quarterly, Cambridge University Press, vol. 13(2), pages 221-242, April.
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    8. Richard M. Locke & Fei Qin & Alberto Brause, 2007. "Does Monitoring Improve Labor Standards? Lessons from Nike," ILR Review, Cornell University, ILR School, vol. 61(1), pages 3-31, October.
    9. Guido Palazzo & Kunal Basu, 2007. "The Ethical Backlash of Corporate Branding," Journal of Business Ethics, Springer, vol. 73(4), pages 333-346, July.
    10. Yuksel, Ulku & Mryteza, Victoria, 2009. "An evaluation of strategic responses to consumer boycotts," Journal of Business Research, Elsevier, vol. 62(2), pages 248-259, February.
    11. David L. Levy, 2005. "Offshoring in the New Global Political Economy," Journal of Management Studies, Wiley Blackwell, vol. 42(3), pages 685-693, May.
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    13. Rohit Varman & Russell W. Belk, 2009. "Nationalism and Ideology in an Anticonsumption Movement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(4), pages 686-700, December.
    14. Guido Palazzo & Andreas Scherer, 2006. "Corporate Legitimacy as Deliberation: A Communicative Framework," Journal of Business Ethics, Springer, vol. 66(1), pages 71-88, June.
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