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Brand Avoidance: Relations Between Brand-Related Stimuli And Negative Emotions

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  • Monika Kavaliauske
  • Edita Simanaviciute

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  • Monika Kavaliauske & Edita Simanaviciute, 2015. "Brand Avoidance: Relations Between Brand-Related Stimuli And Negative Emotions," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 6(1).
  • Handle: RePEc:vul:omefvu:v:6:y:2015:i:1:id:186
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    File URL: http://www.om.evaf.vu.lt/cms/cache/RePEc_files/article_67.pdf
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    References listed on IDEAS

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