Advanced Search
MyIDEAS: Login to save this article or follow this journal

The Ethical Backlash of Corporate Branding

Contents:

Author Info

  • Guido Palazzo

    ()

  • Kunal Basu

    ()

Registered author(s):

    Abstract

    Past decades have witnessed the growing success of branding as a corporate activity as well as a rise in anti-brand activism. While appearing to be contradictory, both trends have emerged from common sources – the transition from industrial to post-industrial society, and the advent of globalization – the examination of which might lead to a socially grounded understanding of why brand success in the future is likely to demand more than superior product performance, placing increasing demand on corporations with regard to a broader envelop of socially responsible behavior. Directions for strategic and managerial options are suggested. Copyright Springer Science+Business Media, Inc. 2007

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://hdl.handle.net/10.1007/s10551-006-9210-6
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Bibliographic Info

    Article provided by Springer in its journal Journal of Business Ethics.

    Volume (Year): 73 (2007)
    Issue (Month): 4 (July)
    Pages: 333-346

    as in new window
    Handle: RePEc:kap:jbuset:v:73:y:2007:i:4:p:333-346

    Contact details of provider:
    Web page: http://www.springerlink.com/link.asp?id=100281

    Related research

    Keywords: corporate branding; consumption; CSR; globalization; identity; NGO activism; values;

    References

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
    as in new window
    1. Holt, Douglas B, 1997. " Poststructuralist Lifestyle Analysis: Conceptualizing the Social Patterning of Consumption in Postmodernity," Journal of Consumer Research, University of Chicago Press, vol. 23(4), pages 326-50, March.
    2. Keller, Kevin Lane, 2003. " Brand Synthesis: The Multidimensionality of Brand Knowledge," Journal of Consumer Research, University of Chicago Press, vol. 29(4), pages 595-600, March.
    3. Schouten, John W, 1991. " Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction," Journal of Consumer Research, University of Chicago Press, vol. 17(4), pages 412-25, March.
    4. Belk, Russell W, 1988. " Possessions and the Extended Self," Journal of Consumer Research, University of Chicago Press, vol. 15(2), pages 139-68, September.
    5. Belk, Russell W & Wallendorf, Melanie & Sherry, John F, Jr, 1989. " The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey," Journal of Consumer Research, University of Chicago Press, vol. 16(1), pages 1-38, June.
    6. Kamakura, Wagner A & Novak, Thomas P, 1992. " Value-System Segmentation: Exploring the Meaning of LOV," Journal of Consumer Research, University of Chicago Press, vol. 19(1), pages 119-32, June.
    7. Fournier, Susan, 1998. " Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, University of Chicago Press, vol. 24(4), pages 343-73, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as in new window

    Cited by:
    1. Harald Biong & Arne Nygaard & Ragnhild Silkoset, 2010. "The Influence of Retail Management’s Use of Social Power on Corporate Ethical Values, Employee Commitment, and Performance," Journal of Business Ethics, Springer, vol. 97(3), pages 341-363, December.
    2. James Caccamo, 2009. "The Ethics of Branding in the Age of Ubiquitous Media: Insights from Catholic Social Teaching," Journal of Business Ethics, Springer, vol. 90(3), pages 301-313, December.
    3. Maria Besiou & Mark Hunter & Luk Wassenhove, 2013. "A Web of Watchdogs: Stakeholder Media Networks and Agenda-Setting in Response to Corporate Initiatives," Journal of Business Ethics, Springer, vol. 118(4), pages 709-729, December.

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:kap:jbuset:v:73:y:2007:i:4:p:333-346. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Guenther Eichhorn) or (Christopher F. Baum).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.