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The Ethics of Branding in the Age of Ubiquitous Media: Insights from Catholic Social Teaching

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  • James Caccamo

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  • James Caccamo, 2009. "The Ethics of Branding in the Age of Ubiquitous Media: Insights from Catholic Social Teaching," Journal of Business Ethics, Springer, vol. 90(3), pages 301-313, December.
    • Handle: RePEc:kap:jbuset:v:90:y:2009:i:3:p:301-313
    DOI: 10.1007/s10551-010-0423-3
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    References listed on IDEAS

    as
    1. Guido Palazzo & Kunal Basu, 2007. "The Ethical Backlash of Corporate Branding," Journal of Business Ethics, Springer, vol. 73(4), pages 333-346, July.
    2. Jean-Noël Kapferer, 1992. "Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity," Post-Print hal-00788649, HAL.
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    Cited by:

    1. Daniela Andreini & Diego Rinallo & Giuseppe Pedeliento & Mara Bergamaschi, 2017. "Brands and Religion in the Secularized Marketplace and Workplace: Insights from the Case of an Italian Hospital Renamed After a Roman Catholic Pope," Journal of Business Ethics, Springer, vol. 141(3), pages 529-550, March.
    2. Horacio E. Rousseau, 2017. "Corporate Sustainability: Toward a Theoretical Integration of Catholic Social Teaching and the Natural-Resource-Based View of the Firm," Journal of Business Ethics, Springer, vol. 145(4), pages 725-737, November.

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