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The Making and Recontextualizing of ‘Competitiveness’ as a Knowledge Brand Across Different Sites and Scales

In: Brands and Branding Geographies

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  • Ngai-Ling Sum

Abstract

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

Suggested Citation

  • Ngai-Ling Sum, 2011. "The Making and Recontextualizing of ‘Competitiveness’ as a Knowledge Brand Across Different Sites and Scales," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 10, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:13980_10
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    2. Fagerberg, Jan, 1996. "Technology and Competitiveness," Oxford Review of Economic Policy, Oxford University Press and Oxford Review of Economic Policy Limited, vol. 12(3), pages 39-51, Autumn.
    3. David Kaplan, 2003. "Measuring our competitiveness - a critical examination of the IMD and WEF competitiveness indicators for South Africa," Development Southern Africa, Taylor & Francis Journals, vol. 20(1), pages 75-88.
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    6. Giovanni Dosi & Christopher Freeman & Richard Nelson & Gerarld Silverberg & Luc Soete (ed.), 1988. "Technical Change and Economic Theory," LEM Book Series, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy, number dosietal-1988, March.
    7. Berg, Birgitta & Kilvits, Kaarel & Tombak, Mihkel, . "Technology Policyfor Improving Competitiveness of Estonian Industries," ETLA C, The Research Institute of the Finnish Economy, number 73.
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