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Remarketing The Reality

Editor

Listed:
  • Maria Kehayova-Stoycheva
    (University of Economics - Varna)

Abstract

International Scientific Conference devoted to the 25th Anniversary of the Establishment of the Marketing Department at University of Economics - Varna, Bulgaria.

Suggested Citation

  • Maria Kehayova-Stoycheva (ed.), 2023. "Remarketing The Reality," Conferences of the department Marketing, Publishing house Science and Economics Varna, number 3.
    • Handle: RePEc:vrn:market:3
    as

    Download full text from publisher

    File URL: https://ue-varna.bg/uploads/filemanager/303/publishing-complex/2022/Reality-remarketing-2022.pdf
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    References listed on IDEAS

    as
    1. Thomas Martin Key & Terry Clark & OC Ferrell & David W. Stewart & Leyland Pitt, 2020. "Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 151-167, December.
    2. Julia A. Fehrer, 2020. "Rethinking marketing: back to purpose," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 179-184, December.
    3. Itamar Simonson & Ziv Carmon & Suzanne O'Curry, 1994. "Experimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice," Marketing Science, INFORMS, vol. 13(1), pages 23-40.
    4. Bernard J. Jaworski & Ajay K. Kohli, 2017. "Conducting field-based, discovery-oriented research: lessons from our market orientation research experience," AMS Review, Springer;Academy of Marketing Science, vol. 7(1), pages 4-12, June.
    5. Aimé, Isabelle & Berger-Remy, Fabienne & Laporte, Marie-Eve, 2022. "The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆," Journal of Business Research, Elsevier, vol. 145(C), pages 814-827.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    marketing ecosystem; customer journey; challenges; value creation; metrics; new consumer; digital marketing;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

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