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From 'EGO' to 'ECO' in B2B relationships

Author

Listed:
  • Barile, Sergio
  • Carrubbo, Luca
  • Iandolo, Francesca
  • Caputo, Francesco

Abstract

This paper addresses sustainable development through the lens of the Viable Systems Approach (VSA), a theoretical approach developed by, among others, Golinelli (2000, 2005, 2010) and Barile (2000, 2008, 2009) to extend the relative reflections of the governing processes of a firm by focusing on the research of consonance within the specific context in which the firm operates. In fact, the aim to ensure a sustainable value proposition, and therefore be more competitive, can only be achieved if one understands and anticipates the evolution of the emerging contingencies while still attempting to exploit one's own distinctive features over time. These issues have particular relevance in business to business (B2B) socio-economic relationships where all of the elements are homeostatically balanced and must constantly change to adapt to the external contingencies, and the lack of ability to adapt and maintain balance could harm or end the relationship.

Suggested Citation

  • Barile, Sergio & Carrubbo, Luca & Iandolo, Francesca & Caputo, Francesco, 2013. "From 'EGO' to 'ECO' in B2B relationships," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 6(4), pages 228-253.
    • Handle: RePEc:zbw:fubjbm:90646
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    File URL: https://www.econstor.eu/bitstream/10419/90646/1/776782789.pdf
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    References listed on IDEAS

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    1. Markus A. Jääskeläinen & Samuli Kortelainen & Juha J. Hinkkanen, 2013. "Conceptualizing The Co-Creation Of Competitive Advantage In Technology-Intensive B2b Markets: Agent-Based Modeling Approach," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 17(03), pages 1-17.
    2. Yoshiki Yamagata & Jue Yang & Joseph Galaskiewicz, 2013. "A contingency theory of policy innovation: how different theories explain the ratification of the UNFCCC and Kyoto Protocol," International Environmental Agreements: Politics, Law and Economics, Springer, vol. 13(3), pages 251-270, September.
    3. Kenneth E. Boulding, 1956. "General Systems Theory--The Skeleton of Science," Management Science, INFORMS, vol. 2(3), pages 197-208, April.
    4. Barile, Sergio & Pels, Jaqueline & Polese, Francesco & Saviano, Marialuisa, 2012. "An introduction to the viable systems approach and its contribution to marketing," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 5(2), pages 54-78.
    5. Ng, Irene C.L. & Maull, Roger & Yip, Nick, 2009. "Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: Evidence from the defence industry," European Management Journal, Elsevier, vol. 27(6), pages 377-387, December.
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    Cited by:

    1. Vincenzo Formisano & Francesco Caputo & Raffaele D?amore, 2015. "Tratti evolutivi della societ? della conoscenza: il contributo degli studi sulle reti nella prospettiva sistemica," ESPERIENZE D'IMPRESA, FrancoAngeli Editore, vol. 2015(2), pages 73-94.
    2. Primiano Nauta & Biagio Merola & Francesco Caputo & Federica Evangelista, 2018. "Reflections on the Role of University to Face the Challenges of Knowledge Society for the Local Economic Development," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 9(1), pages 180-198, March.
    3. Cosimato, Silvia & Faggini, Marisa & Prete, Marzia del, 2021. "The co-creation of value for pursuing a sustainable happiness: The analysis of an Italian prison community," Socio-Economic Planning Sciences, Elsevier, vol. 75(C).
    4. Francesco Caputo & Manlio Del Giudice & Federica Evangelista & Giuseppe Russo, 2016. "Corporate disclosure and intellectual capital: the light side of information asymmetry," International Journal of Managerial and Financial Accounting, Inderscience Enterprises Ltd, vol. 8(1), pages 75-96.
    5. Sergio Barile & Bernardino Quattrociocchi & Mario Calabrese & Francesca Iandolo, 2018. "Sustainability and the Viable Systems Approach: Opportunities and Issues for the Governance of the Territory," Sustainability, MDPI, vol. 10(3), pages 1-17, March.

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